PED
n The value of PED is always negative
reflecting the inverse relationship between
price and quantity demanded. Second, PED
is just a number, it is not expressed in terms
of any particular units.
n How do we know whether demand is elastic
or inelastic?
The rule is: Demand is price inelastic whenever
the % change in price leads to a smaller %
change in quantity demanded. This gives PED
values between 0 and –1.