Real World Markets
n Take our market for cosmetic dental services. If the
market were free and competitive, then different
dentists would offer different mixes of service, and
some dentists would be more skilful than others. The
skilful dentists offering the services consumers want
would have lots of customers and would be able to
charge higher prices than their competitors.
n This would force the other dentists to modify the
services they are selling to try to capture back the
consumers. This process of competition would be
continuous, particularly as other factors influencing
demand and supply, such as levels of income or the
state of technology, are likely to be changing as well.