The AMA and Medicare- 1964
n Opposition based upon fears of Government interference
in medical practice
n A nationwide AMA publicity campaign, masterminded by
the California public relations firm warned the nation that
national health insurance would mean “socialized
medicine”
n The AMA spent 1 million dollars in the first 3 months of
1965 to oppose the bill, mainly for broadcasts and
advertisements, it advertisements the third highest amount
ever recorded for lobby spending exceeded by only by the
AMA’s spending in 1949-50.  Much of the AMA spending
the first quarter of 1965 was for publicity for its own,
alternative medical care bill “eldercare” plan