Delta Dental
n Advertisement in Newsweek 4/25/94
u “To see what health care reform could do to  your
dental benefits, turn this picture upside down”
u Preventive care saves 4 billion a year
u Include basic dental benefits form the start,  Delta’s
angle no business if no money! insurance industry is a
business did not take out advertisements out of
altruism.
n In 2/3/94 Roll Call
u “Dental health keeps Americans smiling. So why isn’t
dental coverage a part of health care reform”