M 4225 Science of Health Promotion & Disease Prevention
Health Promotion Basics

What is Health???
 traditional medicine - absence of disease
 WHO (1947) – complete physical, mental      & social well-being, not merely absence of disease and infirmity
 Murray & Zentner – state of well-being (where)…person uses purposeful, adaptive responses…to maintain relative stability and comfort
strive for personal objectives & cultural goals

Gorin and Arnold
 antithesis of disease (dis-ease)
 balanced state
 growth
 functionality
 goodness of fit
 wholeness, well-being
 empowerment and transcendence

G&A : Healthy Behaviors
 smoking cessation
 eating well
 physical activity
 sexual awareness
 injury prevention
 substance safety
 oral health
 self development
 productivity

Healthy People 2000
 US federal program with 3 goals & 22 areas of risk reduction :
 increase healthy life span
 decrease health disparities
 universal access to preventive services
 1995 progress report :
 50% objectives moving toward target
 18% moving away from target
 3 % no change
 29% QNS

Health People 2010
 prevention agenda for the US with 28 areas of focus;  2 major goals
 increase quality & quantity of healthy life
 eliminate health disparities
 leading health indicators
 physical activity
 overweight & obesity
 tobacco use
 substance abuse
 responsible sexual behavior
 mental health
  injury and violence
 environmental quality
 access to health care

Criteria for Health Promotion Programs
 address carefully defined, modifiable risk behaviors that are measurable in target group
 reflect consideration of special characteristics, needs & preferences of target
 effective and appropriate for setting
 make optimum use if available resources
 organized and implemented so effect & outcomes can be measured and evaluated

Health Promotion Theories
 emerging field
 previously, behavioral and social science theory most common
 focus on individual and ID-ing and quantifying determinants of behavior
 health belief models
 theory of reasoned action

Assumptions about individual-level determinant theories
 individual is decision maker
 good health is valued; will change behavior to prevent ‘bad health’
 all behavior is volitional
 cognitive predispositions drive health behaviors
 research evidence does indicate that these theories are effective

Process of change….
 pre-contemplation
 no plans to change ever!
 contemplation
 increasing awareness of need for change
 preparation
 planning to take action….soon….
 action
 steps taken to modify a behavior or environment
 maintenance
 consistent engagement in new behavior

Change may be facilitated or ‘pushed’ by crisis….
 a dis-equilibrium
  emotional and cognitive, where old/usual coping mechanisms and/or problem solving skills ineffective
 developmental/predictable vs. accidental/situational
 identifiable points in life cycle where new coping skills and problem solving necessary
 unexpected ‘accidents’ necessitating new coping skills

Antecedents of crisis theory…
 Lindemann
 precursor of PTSD; also grieving stages
 Caplan
 transitional period, self limiting to 4-6 weeks
 context of event important
 intervention most successful at height of crisis
 Aquilera and Messick
 balancing factors include realistic perception of problem, amount and quality of social support and caliber of coping mechanisms

Other emerging models
 precaution adoption/transtheoretical
 steps of decision-to-take-precautions process ~ previously un-identified threat
 information-motivation-behavioral skills
 helps understand factors which influence choices about health behaviors
 elaboration likelihood
 framework for understanding attitude formation and change facilitation
 authoritative parenting
 not ‘authoritarian’ – good for adolescents engaged in risky behaviors

"food for thought……."
 food for thought…….
 how does the concept of ‘boundaries’ – separation of personal and professional ideas and beliefs – affect health promotion and disease prevention?
 do nurses have an ‘edge’ in health promotion and disease prevention activities?  Why or why not?