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The Extended Parallel
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Process
Model
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Two appraisal
processes
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Threat Appraisal
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Efficacy
Appraisal
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Three Outcomes
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No response with
low perceived threat
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Acceptance when
perceived threat and efficacy are high
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Rejection when
perceived threat is high, but efficacy is low
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Example (seat
belts)
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Witte, et al.
Effective Health Risk Messages. (2001)
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