| Theory
of Reasoned Action |
|
|
|
|
|
|
|
|
|
|
|
| • | One’s own beliefs
about performing a |
|||||||||
| behavior
(attitude) |
||||||||||
| • | Subjective norm |
|||||||||
| • | Beliefs about
what other people think about |
|||||||||
| the behavior and
the motivation to comply |
||||||||||
| with those other
people (referents). |
||||||||||