The Nation’s Best-Kept Secret: Strategies for Promoting Emergency Contraception

What if ?
A condom broke or slipped off, you had sex when you didn’t expect to, you didn’t use any birth control that weekend, you missed several pills, your diaphragm or cap slipped out of place, you were forced to have sex . . .

Emergency Contraceptives
Regular contraceptives used in a different way
Prevent pregnancy after intercourse
Inhibit ovulation, fertilization, or implantation
Do not cause abortion

Emergency Contraceptives (cont)
Will not interrupt or harm an established pregnancy
Are not the same as mifepristone
Do not protect against sexually transmitted infections (STIs)

Definition of Pregnancy
NIH/FDA
“Pregnancy encompasses the period of time from confirmation of implantation until expulsion or extraction of the fetus.”
ACOG
“Pregnancy is the state of a female after  conception and until termination of the gestation.”
“Conception is the implantation of the blastocyst. It is not synonymous with fertilization; synonym: implantation.”

Emergency Contraception:  History
1500 B.C.
Sneezing, hopping, jumping, and dancing
Douching with various herbs and roots
Late 1960s
Postcoital douching with Coca-ColaŌ

Emergency Contraception:  History
1960s-70s:  Diethylstilbesterol (DES)
No longer used because of teratogenicity
1974: Yuzpe [pilot study]
100 mg ethinyl estradiol (EE) with 1.0 mg dl-norgestrel; as effective as DES
1977: Yuzpe modified (original dose given twice, 12 hours apart)
1984: Yuzpe available in Europe

Emergency Contraception:  History
1997: US FDA declares certain OCs safe and effective for EC
1998: FDA approves PREVENŌ (Yuzpe)
1998: Large WHO trial reports favorable safety/efficacy data for levonorgestrel EC
1999: FDA approves Plan BŌ (levonorgestrel)
2004: FDA rejects scientific panel recommendation to change Plan B status over-the-counter

Women Obtaining Abortions Who Reported Contraceptive Use, by Year

Emergency Contraception: Indications
Intercourse within past 72 hours without contraceptive protection (independent of time in the menstrual cycle)
Contraceptive mishap
Barrier method dislodgment/breakage
Expulsion of IUD
Missed oral contraceptive pills
Sexual assault
Exposure to teratogens (eg, cytotoxic drug)

Emergency Options in the
United States
Oral contraceptive pills containing estrogen and progestin
Oral contraceptive pills containing only progestin
Emergency Copper-T IUD insertion

Conflicting Contraindications: Combined ECPs
World Health Organization
Confirmed pregnancy
Faculty of FP and RH Care (United Kingdom)
Confirmed pregnancy
Migraine at presentation (if Hx of focal migraine)
Past Hx of thromboembolism (relative contraindication)
Planned Parenthood Federation of America
Suspicion or evidence of established pregnancy

Conflicting Contraindications: Combined ECPs
Preven®
Known or suspected pregnancy
Pulmonary embolism (current or history)
Ischemic heart disease (current or history)
History of cerebrovascular accidents
Valvular heart disease with complications
Severe hypertension
Diabetes with vascular involvement
Headaches with focal neurological symptoms

Conflicting Contraindications: Combined ECPs
Preven (continued)
Major surgery with prolonged immobilization
Known or suspected carcinoma of the breast or personal history of breast cancer
Liver tumors (benign and malignant) active liver disease
Heavy smoking (>15 cigarettes per day) and over the age of 35
Known hypersensitivity to any component of this product.

Contraindications:
Progestin-only ECPs
Plan B®
Known or suspected pregnancy
Hypersensitivity to any component of the product
Undiagnosed abnormal genital bleeding

Emergency Contraceptive Pills: Combined
Ordinary birth control pills
Contain estrogen and progestin
2 doses of  2 Preven tablets or, for other
OCs 2, 4, or 5 pills, depending on brand
First dose within 72 hours after intercourse
Second dose 12 hours later
Side effects: nausea (50%) and vomiting (20%)

Emergency Contraceptive Pills: Progestin-only
Birth control pills containing only progestin
2 doses of 1 Plan B tablet or 20 Ovrette tablets
First dose within 72 hours after intercourse
Second dose 12 hours later
More effective than combined ECPs
Less nausea and vomiting than with combined ECPs

Copper IUD Insertion
Copper-T IUD (ParaGard)
Insertion within 5 days after ovulation (but most protocols state within 5 days after unprotected intercourse)
10 more years of highly effective contraception
Much more effective than ECPs
Not recommended for women at risk of sexually transmitted infections (STIs)

Effectiveness

How Long After the Morning After?
Meta-Analysis of 9 Yuzpe Trials

How Long After the Morning After?
WHO Pooled Data (Yuzpe and LNg)

How Long After the Morning After?
Quebec (Yuzpe)

How Long After the Morning After?
Population Council (Yuzpe)

How Long After the Morning After?
Latest WHO Trial (LNg)

Yuzpe Regimen: PREVENŌ

Yuzpe Regimen: OC Formulations

Yuzpe Regimen: Efficacy
1999 – Trussell J, et al, meta-analysis of 8 studies, including a large international WHO trial
Yuzpe results in an approximate 75% reduction (range 63%-79%) in the number of pregnancies estimated to occur without treatment

Yuzpe Regimen: Side Effects
Side effects
Nausea (50%)
Vomiting (20%)
Heavy menses/Breast tenderness
Use of antiemetic 1 hour before first dose decreases nausea and vomiting
Menses occurs within 3 weeks of therapy in up to 98% of women
No evidence of teratogenicity (based on combined OC data)

Yuzpe Regimen: Contraindications
FDA, WHO, ACOG – Known pregnancy
FDA – Relative (based on OC labeling, but no data available)
Clotting problems, venous thromboembolism, ischemic heart disease, stroke, migraine, liver tumors, breast cancer, breast biopsies

Plan B: Progestin-Only Emergency Contraception
First Dose: Take one tablet within 72 hours of unprotected intercourse
Second Dose: Take remaining tablet 12 hours after first dose

Plan B: Progestin-Only EC
Levonorgestrel 0.75 mg taken twice, 12 hours apart (traditional, two-dose administration)
Unlabeled equivalent
20 pills/dose of Ovrette taken 12 hours apart
More effective/fewer side effects than Yuzpe
Data indicate a single dose of 1.5 mg levonorgestrel is as effective and causes similar side effects as traditional two-dose levonorgestrel
Mechanism of action is inhibition of ovulation

Proportion of Pregnancies Prevented by Levonorgestrel vs. Yupze Regimen*

Proportion of Pregnancies Prevented by Levonorgestrel vs. Yupze, by Timing of Treatment

Levonorgestrel and Yuzpe Regimens: Delay of Treatment and Pregnancy Rates

Levonorgestrel vs. Yuzpe:
Side Effects

Single vs. Two-Dose Levonorgestrel vs. Mifepristone: Efficacy*

Single vs. Two-Dose Levonorgestrel: Side Effects

Copper IUD for EC
Second-line method
Estimated failure rate £0.1% (based on 8,400 postcoital insertions)
Mechanism(s) of action
Impairs fertilization
Alters sperm motility and integrity
Impairs implantation

Copper IUD for EC
Indications for emergency contraception
Unprotected intercourse
Need/desire for long-term contraception
Woman at low risk of STDs
May be inserted up to 5 days after the earliest estimated day of ovulation
Contraindications
Sexual assault, multiple sexual partners, uterine abnormality that prevents proper insertion

Mifepristone (RU 486)
Synthetic steroid that prevents progesterone from binding to progesterone and glucocorticoid receptors
Mechanism(s) of action
Disrupts follicular maturation and endocrine function of the granulosa cell
Disrupts midcycle LH surge
Interrupts hormonal support of the endometrium, making it asynchronous

Mifepristone: Efficacy
Glasier, et al, 1992
800 women and adolescents
Single 600 mg dose given within 72 hours of unprotected coitus was 100% effective
WHO 1999
1,700 women
10 mg and 50 mg mifepristone equal in efficacy to 600 mg dose (85% decrease in number of pregnancies estimated to occur without treatment)
Effective up to 5 days after unprotected sex

Mifepristone: Side Effects
Less nausea and vomiting than Yuzpe
Nausea: 40% vs. 60%
Vomiting: 3% vs. 17%
More delay of menses than Yuzpe
Delay menses >7 days: 42% vs. 13%
Nausea & vomiting similar to levonorgestrel
More delay menses >7 days: 9% vs. 0% [mifepristone vs. two-dose levonorgestrel]

Mifepristone vs. Yuzpe*: Side Effects

Delay of Menses* by Dose of Mifepristone for Emergency Contraception

Mifepristone: Prescribing for EC
FDA approved as abortifacient October 2000
Can legally be prescribed off label as EC
Only available in the 200 mg dose (50 mg and 10 mg just as effective as 600 mg for EC with fewer side effects)
Limited prescriber availability (FDA prescriber agreement required)

Emergency Contraception:
Rx by Telephone
3 questions to ask:
Have you had unprotected sex or a problem with your birth control (such as condom breakage) during the last 3 days (rule out sexual assault)?
Did your last menstrual period begin less than 4 weeks ago?
Was the timing and duration of your last menstrual period normal?
If the patient responds “yes” to all 3 questions, a clinician may prescribe emergency contraception over the telephone

Patient Counseling for EC
How to take medication (give written instructions when possible)
Use of antiemetic (Rx or OTC) 1 hour prior to first dose of Yuzpe
Expected side effects (nausea/vomiting/cramping)
When to expect menses (up to 98% bleed within 21 days of EC)
If no menses after 3 weeks, rule out pregnancy
May discuss contraceptive needs, STD protection, follow-up if EC fails

Emergency Contraception: Barriers
Rx or Pharmacist dispensing creates delay
Woman must:
Identify the need for EC
Locate a prescriber
Call/visit prescriber
Find a pharmacy that stocks the product (discuss EC with pharmacist in pharmacy-access states)

Plan BŌ: Rx Data
20,000 Rxs/month for Plan B
5 Pharmacy-access states
Washington, California, Alaska, New Mexico, Hawaii
Washington: only 26% of pharmacies and 23% of pharmacists participate in the access program
California: only 14% of pharmacies participate
Albuquerque, NM: 89% of pharmacies did not carry Plan B; only 47% could access within 24 h
Pennsylvania: only 35% of pharmacies could get Plan B or PREVEN within 24 h

Advance Provision of EC
Glasier and Baird 1998
553 given advance supply of EC pills
187 (47%) used at least once; 98% correctly
18 unintended pregnancies
522 told to obtain EC pills when needed by visiting a physician
87 (27%) used at least once
25 unintended pregnancies
Neither group experienced adverse events
No difference in use of other contraceptives

Advance Provision of EC: Teens
Gold, et al, 2004, prospective randomized trial at urban, hospital-based adolescent clinic
301 minority, low-income women age 15-20 years
Advance provision vs. instructions on how to get EC
At 1 month, the advance Rx group reported nearly twice as much EC use as control group (15% vs. 8%, p=0.05)
Advance EC group began EC significantly sooner (11.4 h vs. 21.8 h, p=0.005)
No detrimental effects on condom or hormonal contraceptive use/no increase in unprotected intercourse

FDA Rejects Plan B OTC
Reproductive Drugs and OTC Advisory Committees met Dec 16, 2003
Voted “Yes” to place Plan B OTC (23 to 4)
Plan B is safe, effective, and easy to use
FDA sent manufacturer a Non-Approvable Letter in May 2004
ACOG and other organizations express dismay at the FDA’s decision, suggesting political agenda

The Setting
3.0 million unintended pregnancies each year in the United States: half (48%) of all pregnancies
Half (48%) of women aged 15-44 have ever had an unintended pregnancy
Emergency contraception has the potential to reduce unintended pregnancy significantly
Emergency contraception is highly cost-effective

Potential Impact

Actual Impact
In 2000, 1.3% of women having abortions reported using ECPs to prevent that pregnancy.
35% of those using ECPs had used no method of contraception in the month they became pregnant; 65% used ECPs for backup contraception.
Up to 51,000 abortions were averted by use of ECPs in 2000

The Problem:
Why a 25-Year Delay ?
Companies did not market pills or IUDs for emergency contraception in the U.S.
Clinicians do not routinely counsel women (or men) about emergency contraception
Women (and men) do not know about emergency contraception

The Solution
Market EC
marketing promotes awareness
specifically packaged products are less confusing for users and providers, and may reduce chances of incorrect prescribing or use
Change provider practices
counsel women and men in advance
provide ECPs in advance
Educate women and men
Change from Rx to over/behind the counter

The Value of a Dedicated Product

The Value of a Dedicated Product

Emergency Contraception in Europe

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"OTC in Norway 10/00 and..."
OTC in Norway 10/00 and Sweden 11/01
Dispensed by school nurses in every junior and senior high school in France
And dispensed at no cost to minors by pharmacists

Emergency Contraception BTC
ECPs are available directly from pharmacists without having first to get a prescription from a clinician in:

Pharmacists Providing ECPs

Response to Enhanced Availability: Washington State
10,000 patient visits per year
42% of visits were during evenings, weekends, or holidays
95% of women had sufficient opportunity to ask questions
85% of women were satisfied with the on-going contraceptive counseling provided by pharmacists
Medicaid projects annual savings of up to $10 million

California Pharmacy Access Partnership
Effective January 1, 2002
Pharmacists can provide EC without a prescription
Collaborative agreements with local physicians
Minors can receive EC services in pharmacies
500+ pharmacies statewide by 12/31/2002
Based on Washington State Model (1998)

Planned Parenthood State Hotlines
Prescriptions are called in to the client’s pharmacy of choice
Connecticut: 1-800-230-PLAN
Georgia: 1-877-ECPills
Illinois: 1-866-222-EC4U
Maryland: 1-877-99-GO-4-EC
North Carolina: 1-866-942-7762

Planned Parenthood State Hotlines
Prescriptions are called in to the client’s pharmacy of choice
Georgia: www.ecconnection.org
Illinois: www.plannedparenthoodchicago.com
Indiana: www.ppin.org/ecaccess.com/ecinfo.html
Oregon: www.ppcw.org

Providing EC is Now the
Medico-Legal Standard of Care
ACOG Practice Pattern on ECPs (12/96) established the professional standard of care
FDA notice in Federal Register on ECPs (2/97) declared 6 (now 13) brands of regular OCs to be safe and effective for use for emergency contraception
FDA explicitly approved Preven and Plan B as dedicated products, but FDA still recognizes 13 brands of regular combined OCs to be safe and effective for use for emergency contraception

Provider Practice: Good News

Provider Practice: Bad News

The Clinical Bottleneck
Clinicians overwhelmingly think ECPs are safe and effective, and the majority have prescribed in the last year
Clinicians are waiting for women to ask for EC

The Clinical Bottleneck (cont)
But women do not know to ask
while 76% of women have heard of ECPs/morning-after pills
only 16% of women know 72-hour time frame
only 2% of women have ever used ECPs

Educate Women

Providers on the Hotline and Website

Providers on the Hotline and Website

Public Education Campaign Messages

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Resources:
Emergency Contraception
Hotlines
1-888-NOT-2-Late or 800-584-9911
Web Sites
http://www.NOT-2-Late.org
(http://www.ec.princeton.edu/)
http://www.PREVEN.com
http://kaisernetwork.org
http://cecinfo/html/updates.htm (emergency contraception newsletters)
http://www.acog.org

Summary
Unintended pregnancy/induced abortion are major problems in the United States
Reliable and easy-to-use emergency contraceptive methods are available (Plan B, PREVEN)
The Alan Guttmacher Institute estimates that in 2000 EC prevented 50,000 induced abortions
Single dose levonorgestrel first-line method, followed by two-dose levonorgestrel, then Yuzpe
In May 2004, the FDA rejected its scientific advisory panel’s recommendation to switch Plan B to OTC
ACOG’s public education campaign, “Every Woman, Every Visit” will continue to urge Ob/Gyns to provide advance prescriptions for EC at every office visit

Sponsored by
Association of Reproductive Health Professionals
This presentation is made possible by an unrestricted educational grant from the
Open Society Institute

Medical Advisory Committee
Don Downing, RPh
Univ of Washington School of Pharmacy
Renton, WA
David A. Grimes, MD
Family Health International
Durham, NC
Edith Guilbert, MD
Family Planning Clinic and Public Health
Ste Foy, Quebec
Elizabeth Raymond, MD, MPH
Family Health International
Durham, NC
Sharon Schnare, FNP, CNM
Olalla, WA
Felicia Stewart, MD
Center for Reproductive Health Research & Policy, UCSF
San Francisco, CA
James Trussell, BPhil, PhD
Princeton University
Princeton, NJ