Strategy

Program

Youth Development

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"Not wear seat belts"

	Not wear seat belts
	Drive after drinking
	Carry a weapon
	Fight, be injured
	Binge drink
	Use marijuana, steroids
	Intercourse, alcohol, & cigarettes before 13
	Eat fatty foods

Getting Started: The Early Days

	focus groups
	key informants
	“gatekeepers”
	Time
	Turf
	Technology
	Terms

"“My chest is marked..."

	“My chest is marked from chicken pox…girl would be disgusted if she saw”
	“Girls get insulted if you take out a condom”
	“Girls expect you to know what to do…”
	“That clinic is for women”
	“Everyone knows your business if you go”
	“We’re faithful so we don’t need condoms…she’s clean”
	“I don’t want her to use pills…they cause cancer”
	“Why do I need a checkup? I feel healthy”

Reaching Out/Drawing In

	asset mapping
	newsletters/cartoons
	FPC female patients/providers
	digital video
	satisfied customers

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Newsletter & Cartoons

Family Planning Clinic

Waiting Room “Talking Points”

	men have health problems
	behavior is motivated
	communication can be difficult
	communication is possible
	there are places to get help
	he will be treated special at the YMC

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“Was a Young Adult Clinic Patient the one who told you to come to the Young Men’s Clinic?”

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"Wall of Fame"

	Wall of Fame
	Magazines
	Sports, adventure, & music videos
	“Life space” health educators in waiting room

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One night in the YMC:

	varicocele
	hernia
	chlamydia, condyloma
	sports physicals
	gynecomastia
	sexual orientation
	infertility
	circumcision
	ED
	acne
	HIV pre- and posttests
	can’t find job
	feel nervous

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An EMPOWERING approach

	builds “self-efficacy”
	builds on strengths
	recognizes that “problems” often stem from environment’s failure to meet needs
	encourages being responsible for change

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Strategic case management

	Useful on their terms
	Booster shots
	Multiple methods of entering “life space”
	Up-to-date referrals
	Focus on reproductive health

Culturally, Developmentally, Gender-appropriate health education materials

Designing your own