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| EPA's
Seven Cardinal Rules of |
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| Risk Communication |
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| CR 1 — Accept and involve the public as a legitimate |
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| partner. |
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| CR 2 — Plan carefully and evaluate your performance. |
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| CR 3 — Listen to the public's concerns and feelings. |
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| CR 4 — Be honest, open and frank. |
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| CR 5 — Coordinate and collaborate with other credible |
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| sources. |
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| CR 6 — Meet the needs of the media. |
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| CR 7 — Speak clearly and with compassion, kindness |
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| and
respect. |
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