Descriptive Models of Choice
Decision Making as Constrained Optimization
- Existences and Role of Constraints in Optimization Problems
- Implementation of Decision Processes as a Constraint
We, the Decision Makers
- Homo Sapiens as a Constraint and Opportunity
How do we utilize our strengths and cope with our limitations?
- Simple judgment tasks (e.g., frequency or likelihood judgments)
- Complex judgment tasks (e.g., impression formation)
- Riskless choice tasks (e.g., what car to buy)
- Risky choice tasks (e.g., whether to get life insurance)