Imagine that you have decided to go to a play where the admission price is $40 per ticket. Just before entering the theatre, you discover that you have lost the ticket. The seat was marked and the ticket is not replaceable. Would you buy a new ticket for $40 (assuming that you have the money? Imagine that you have decided to go to a play where the admission price is $40 per ticket. Upon opening your wallet to pay for your ticket, you discover that you have lost $40 dollars in cash. Would you still pay $40 to see the play (assuming that you have the money)?