A. Serdar Simsek
I am an Assistant Professor within the Operations Management Group of Naveen Jindal School of Management at The University of Texas at Dallas.
My research interests fall into three broad categories: (1) understanding and improving pricing decisions when the field has discretion to negotiate the final prices offered to customers, (2) developing operational
models and algorithms for incorporating complex consumer choice behavior into operations management (OM) models, and (3) problems that lie at the intersection of pricing and supply chain planning. Overall, my research
interests lie in behavioral modeling and empirical methods applied to various OM problems, including pricing and revenue management, business analytics, and supply chain management.
I received my B.S. in Industrial Engineering from Bilkent University, Turkey in 2008 and my M.Phil and Ph.D. degrees in Decision, Risk, and Operations from Columbia University, Graduate School of Business in 2013. Prior
to joining UTD, I worked as an Instructor/Researcher in the School of Operations Research and Information Engineering of Cornell University for two years.