A. Serdar Simsek
Empirical Pricing and Revenue Management, Operations/Marketing Interface, Business Analytics, Customized Pricing, Consumer Choice Models, Demand Estimation, Network Pricing, Supply Chain Networks
My research focuses on empirically measuring the effectiveness of different pricing policies with a special interest in list pricing with discretion (LPD) settings. In the LPD setting, corporate
headquarters set a list price for all products but local sales staff are given discretion to adjust (or negotiate) prices for
individual deals. This form of pricing is commonly found in most
business-to-business markets and in certain business-to-consumer settings, including consumer lending, insurance, real estate, and automobile sales.