Brett R. Gordon
Columbia Business School
511 Uris Hall
3022 Broadway
New York, NY 10027
Employment
Columbia Business School, New York, NY
Class of 1967 Associate Professor of Business, 2011 - Present
Assistant Professor of Business, 2007 - 2011
Education
Carnegie Mellon University, Pittsburgh, PA
Ph.D., Economics, 2007
M.S., Economics, 2004
Masters in Information Systems Management, 2002
B.S. (Honors), Information Systems and Economics, 2002
Research
Interests
Pricing,
Advertising, Dynamic Oligopoly, Market Structure, New Products,
Product Innovation
Published/
Forthcoming/ Conditionally Accepted
Bronnenberg,
B., J. P. Dube, C. Mela, P. Albuquerque, T. Erdem, B. R.
Gordon, D. Hanssens, G. Hitsch, H. Hong, and B. Sun,
(2008) "Measuring Long-Run Marketing Effects and Their Implications for Long-Run Marketing Decisions,"
Marketing Letters, 2008, 19, 367-382.
Gordon, B. R. (2009),
"A Dynamic Model of Consumer Replacement Cycles in the PC Processor
Industry," Marketing Science, 28(5), 846-867.
Winner, John D. C. Little Best Paper Award, 2009.
Finalist, Frank M. Bass Dissertation Award, 2009.
Epple, D., B. R. Gordon, and H. Seig (2010), "A New Approach to Estimating the Production
Function for Housing," American Economic Review, 100(3),905-924.
Epple, D., B. R. Gordon, and H. Seig (2010),
"Drs. Muth and Mills meet Dr. Tiebout: Integrating Location-Specific Amenities into Multi-Community Equilibrium Models,"
Journal of Regional Science, 50(1), 381-400.
Kumar, V., B. R. Gordon, and K. Srinivasan (2011),
"Competitive Strategy for Open Source Software," Marketing Science, 30(6), 1066-1078.
Gordon, B. R., Thomadsen, R., E. T. Bradlow, J. P. Dube, and R. Staelin
(2011), "Revisiting the Workshop on Quantitative Marketing and Structural Econometrics," Marketing Science, 30(6), 945-949. (Invited Paper)
Gordon, B. R., M. Lovett, R. Shachar, K. Arceneaux, S. Moorthy, M. Peress, A. Rao, S. Sen,
D. Soberman, and O. Urminsky (2011), "Marketing and Politics: Models, Behavior, and Policy
Implications," forthcoming at Marketing Letters.
Goettler, R. and B. R. Gordon (2011),
"Does AMD spur Intel to innovate more?" Journal of Political Economy, 119(6), 1141-1200.
Under Review
Gordon, B. R. and W. Hartmann (2012),
"Advertising Effects in Presidential Elections," working paper (under 2nd round review at
Marketing Science).
Gordon, B. R., A. Goldfarb, and Y. Li (2011),
"Does price elasticity vary with economic growth? A cross-category analysis," working paper, (R&R at
Journal of Marketing Research).
Gordon, B. R. and B. Sun (2010),
"A Dynamic Structural Model of Addiction, Promotions, and Permanent Price Cuts," working paper (R&R at
Marketing Science).
Goettler, R. and B. R. Gordon (2011),
"Competition and Product Innovation in Dynamic Oligopoly," working paper (submitted).
Working
Papers/
Works in Progress
Gordon, B. R. and W. Hartmann (2011),
"Political Advertising and the Electoral College."
Gordon, B. R. and J. Levav (2011),
"The Dynamics of Variety-Seeking Behavior."
Dube, J.-P., Gordon, B. R., and C. Kim (2011),
"The Effects of Smoking Bans on Cigarette Purchases."
Gordon, B. R. and Y. Kim (2011),
"Flash Sales."
Conferences
and Invited Presentations
"Advertising
effects in Presidential Elections"
Wharton (2012), MIT (2011), Yale (2011), Workshop on the Economics of
Advertising and Marketing (Jun 2011), Columbia joint Economics-Marketing Seminar (Mar
2011), NBER Winter IO Meetings (Feb 2011).
"Political Advertising and the Electoral College" Columbia Political Economy (scheduled, Feb. 2012), Yale Economics (2010), QME (2010), SICS
(2010), Choice Symposium (2010), NYU Stern Economics (2009), Marketing in Israel Conference
(2009).
"Does price elasticity vary with economic growth? A cross-category analysis"
Indian School of Business (2010), Tel Aviv University (2010), NYU Stern Marketing (2010).
"Competitive Strategy for Open Source Software"
UTD (2009), Game Theory and Marketing, HEC Montreal (2009), Marketing Research Forum
at Cheung Kong GSB (2009).
"Does AMD spur Intel to innovate more?"
Analysis Group (2011), Stanford Institute for Theoretical Economics (2010),
Wharton (2009), Summer Econometric Society Meetings (2009), Kellogg (2009), Finance
Summit (2009), U. of Michigan (2009), Duke Economics (2008), Columbia Economics (2008), NBER
Summer IO Meetings (2008), Duke Fuqua (2008), SICS (2008), IIOC (2008), Chicago GSB
(2008), AEA (2008), QME (2007), Choice Symposium (2007).
"A Dynamic Model of Consumer Replacement Cycles in the PC Processor
Industry"
Berkeley (2006), Columbia (2006), Cornell (2006), Harvard (2006), U. of Maryland (2006),
Minnesota (2006), Northwestern (2006), Rochester (2006), Rice (2006), Stanford (2006), Toronto
(2006), UCLA (2006), UNC (2006), Washington U. (2006), Yale (2006), QME (2006), IIOC
(2005).
Honors and
Awards
ISMS Marketing Science Doctoral Consortium Presenter 2010, 2011
Management Science Meritorious Service Award 2010
John D. C. Little Best Paper Award 2009
Frank M. Bass Best Dissertation Paper Award (Finalist) 2009
MSI Alden G. Clayton Dissertation Competition Award 2006
Center for Analytical Research in Technology (CART) Dissertation Award 2006
Best Ph.D. Student Teacher Award 2004
Graduate Student Research Grant 2004
William Larimer Mellon Fellowship 2002-2005
Teaching
Experience
Columbia University, New York, NY
Pricing Strategies (MBA, Executive MBA, and Berkeley-Columbia Executive MBA programs), 2007-present
Carnegie Mellon University, Pittsburgh, PA
Quantitative Economic Analysis (Undergraduate core course), Spring 2004-2005
Jonathan Zhang (2010, University of Washington, committee member)
Yang Li (5th year, in progress)
Christopher Kim (2nd year, in progress)
Yena Kim (2nd year, in progress)
Refereeing
American Economic Journal: Applied Economics, Annals of Finance, Industry and Innovation,
Journal of Economics and Management Strategy, Journal of Industrial Economics, Journal of Marketing Research, Management
Science, Marketing Science, Operations Research, Party Politics.