Columbia Business School, New York, NY
   Class of 1967 Associate Professor of Business, 2011 - Present
   Assistant Professor of Business, 2007 - 2011

Carnegie Mellon University, Pittsburgh, PA
   Ph.D., Economics, 2007
   M.S., Economics, 2004
   Masters in Information Systems Management, 2002
   B.S. (Honors), Information Systems and Economics, 2002

Research
Interests

Gordon, B. R. (2009), "A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry," Marketing Science, 28(5), 846-867.

• Winner, John D. C. Little Best Paper Award, 2009.
• Finalist, Frank M. Bass Dissertation Award, 2009.

Epple, D., B. R. Gordon, and H. Seig (2010), "A New Approach to Estimating the Production Function for Housing," American Economic Review, 100(3),905-924.

Epple, D., B. R. Gordon, and H. Seig (2010), "Drs. Muth and Mills meet Dr. Tiebout: Integrating Location-Specific Amenities into Multi-Community Equilibrium Models," Journal of Regional Science, 50(1), 381-400.

Kumar, V., B. R. Gordon, and K. Srinivasan (2011), "Competitive Strategy for Open Source Software," Marketing Science, 30(6), 1066-1078.

Gordon, B. R., Thomadsen, R., E. T. Bradlow, J. P. Dube, and R. Staelin (2011), "Revisiting the Workshop on Quantitative Marketing and Structural Econometrics," Marketing Science, 30(6), 945-949. (Invited Paper)

Goettler, R. and B. R. Gordon (2011), "Does AMD spur Intel to innovate more?" Journal of Political Economy, 119(6), 1141-1200.

Gordon, B. R., M. Lovett, R. Shachar, K. Arceneaux, S. Moorthy, M. Peress, A. Rao, S. Sen, D. Soberman, and O. Urminsky (2012), "Marketing and Politics: Models, Behavior, and Policy Implications," Marketing Letters, 23(2), 391-403.

Gordon, B. R. and W. Hartmann (2013), "Advertising Effects in Presidential Elections," Marketing Science, 32(1), 19-35.

• Lead article

Gordon, B. R., A. Goldfarb, and Y. Li (2013), "Does price elasticity vary with economic growth? A cross-category analysis," Journal of Marketing Research, 50(1), 4-23.

• Lead article

Gordon, B. R. and B. Sun (2012), "A Dynamic Structural Model of Addiction: Evaluating Cigarette Taxes," working paper (R&R at Marketing Science).

Goettler, R. and B. R. Gordon (2013), "Competition and Product Innovation in Dynamic Oligopoly," working paper (R&R at Quantitative Marketing and Economics).

Li, Y., B. R. Gordon, and O. Netzer (2013), "An Empirical Study of National vs. Local Pricing under Multi-market Competition," working paper.

Borkovsky, R. and B. R. Gordon (2012), "Firm Learning and Equilibrium Selection: An Application to Retail Price Competition in the Milk Category," work in progress.

Borkovsky, R., R. Goettler, A. Goldfarb, and B. R. Gordon (2012), "Innovation Equity," work in progress.

Gordon, B. R., S. Shriver, and Y. Kim (2011), "Flash Sales," work in progress.

Dube, J.-P., Goettler, R., and Gordon, B. R. (2011), "The Effects of Smoking Bans on Cigarette Purchases," work in progress.

Conferences and Invited Presentations

"Advertising Competition in Presidential Elections"
Univ. of Wisconsin-Madison Economics (scheduled, Mar. 2013), Kellogg (2013), U. Penn Economics (2012), USC Marshall (2012), Leuven (2012), Helsinki (2012), Erasmus (2012), Zurich (2012), Columbia Political Economy (2012), Yale Economics (2010), QME (2010), SICS (2010), Choice Symposium (2010), NYU Stern Economics (2009), Marketing in Israel Conference (2009).

"Does price elasticity vary with economic growth? A cross-category analysis"
Indian School of Business (2010), Tel Aviv University (2010), NYU Stern Marketing (2010).

"Competitive Strategy for Open Source Software"
UTD (2009), Game Theory and Marketing, HEC Montreal (2009), Marketing Research Forum at Cheung Kong GSB (2009).

"Does AMD spur Intel to innovate more?"
Analysis Group (2011), Stanford Institute for Theoretical Economics (2010), Wharton (2009), Summer Econometric Society Meetings (2009), Kellogg (2009), Finance Summit (2009), U. of Michigan (2009), Duke Economics (2008), Columbia Economics (2008), NBER Summer IO Meetings (2008), Duke Fuqua (2008), SICS (2008), IIOC (2008), Chicago GSB (2008), AEA (2008), QME (2007), Choice Symposium (2007).

"A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry"
Berkeley (2006), Columbia (2006), Cornell (2006), Harvard (2006), U. of Maryland (2006), Minnesota (2006), Northwestern (2006), Rochester (2006), Rice (2006), Stanford (2006), Toronto (2006), UCLA (2006), UNC (2006), Washington U. (2006), Yale (2006), QME (2006), IIOC (2005).

Teaching Experience

Carnegie Mellon University, Pittsburgh, PA
   Quantitative Economic Analysis (Undergraduate core course), Spring 2004-2005

Professional Activities

Graduate 
Student Advisees