> welcome
research
teaching
interests
cv
Columbia Business School
Brett
Gordon
 
welcome
 
 
I am the Class of 1967 Associate Professor of Business in the Marketing Division at Columbia Business School. My research interests are primarily in empirical industrial organization, where I study the dynamics of demand and pricing in high-tech markets, product innovation and replacement, advertising, and new product introduction. More recently I have examined issues pertaining to the advertising decisions of presidential candidates. I teach an elective course on Pricing Strategy for MBA and Executive MBA students.

Click here to learn more about my research. I am also a co-organizer of the Columbia-Duke-UCLA Workshop on Quantitative Marketing and Structural Econometrics.

Me


Brett R. Gordon
Class of 1967 Associate Professor of Business
Columbia Business School
3022 Broadway
Uris Hall 511
New York, NY 10027
t: 212.854.7864
e: brgordon AT columbia DOT edu
Curriculum Vitae [PDF]
 
Copyright Brett R. Gordon, 2013. All rights reserved. Updated 9.4.2013