Goal programming example
The Leon Burnit Advertising Agency is trying to determine a TV
advertising scehdule for Priceler Auto Company. Priceler has 3 goals:
- Goal 1: Its ads should be seen by at least 40 million
high-income men (HIM)
- Goal 2: Its ads should be seen by at least 60 million
low-income people (LIP)
- Goal 3: Its ads should be seen by at least 35 million
high-income women (HIW)
Leon Burnit can purchase two types of ads: ads shown during football
games and ads shown during soap operas. At most $600,000 can be spent
on ads.
The advertising costs for a minute of advertising are:
| | HIM | LIP | HIW | Cost
|
| football ad
| 7 million
| 10 million
| 5 million
| $100,000
|
| soap opera ad
| 3 million
| 5 million
| 4 million
| $60,000
|
Leon Burnit must determine how many football ads and soap opera ads to
purchase for Priceler.