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VIRAL
Watch For Fun Things Which Just Happen To Have Toyotas In Them
Toyota will be spending $10 million on viral marketing over the next few months, July to September. (Advertising Age, May 3) Plans include stuff on the Internet and events. So watch for things which look fun and just happen to be full of Toyotas. You will be subliminally assured of their "style, sportiness and fun-to-drive performance."