
The whole basis of the above argument derives from the fact that
‘we’ and not business, nor any government, ‘own’ the Internet. By ‘we’
I mean that the Internet is produced by, and used by, individuals. This
is in contrast to television, where the material on offer is produced by
another. Additionally, the Internet is largely profit-free. The attempt of
companies such as America-On-Line or Prodigy to provide their own
services, to construct an Internet of their own, is entirely valid; (as is the
charging for material retrieved from a personal or corporate archive.)
Nor do I have any substantial gripe against these companies as providers
of access to the Internet, but this is provisional on the fact that while
they design and run their other services, they do not have any say in the
content or construction of the ‘net.’
Canter & Siegel of course paid nothing for their ad except the fee
for connection. There is advertising to be done, and with it money to be
made, on the Net, by companies and by individuals. But it cannot be at
the expense of either the opinion, information and products freely given
and maintained on the Net, nor the ‘ettiq’al’code that sustains it.
Make no mistake about it, the Internet could greatly benefit from the
influx of cash that paid advertising might bring; the important thing
however is to retain control. If Gibson guitars were to offer the
University of Nevada a fee to have a ten-line ASCII ad appended to the
welcome screen of anonymous ftp users, I would encourage them to
accept. But if it meant any restriction on the content of what Jim Carson
and I could archive there, I would hope they reject.
This issue, of control of the Internet, is the real challenge that the
Net community must ready itself for. In the end, as with the radio and
television in the United States, a controlling hand may be granted to
business. But the diversity, multi nationalism and the fact that we have
come this far WITHOUT the help of either of these agencies, gives us
a strong base with which to maintain our independence.
*Note: By ‘Internet’ I mean the entire network of sites and boards allowing communi-
cation by e-mail, ftp, telnet, gopher, WWW, etc. By ‘Usenet’ I mean the bulletin-board
system of alt, rec, comp, etc., also known as ‘NetNews’. I hope these are fairly
accurate, or at least understandable.
© Copyright September 1994 cal woods
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