
revenue for the stockholders or owners by focusing on engulfing as much as possible
of the billion kroner (DKK, Danish Crowns, our local currency unit) advertising
market. This way of thinking, ‘media as purely business,’ has become accepted in
Denmark though fortunately there are many critical voices in the public debate from
media researchers, teachers in the School of Journalism, etc. All of these though are
people who typically are not working inside the media.
Now, the editor-in-chief of the much awaited new free paper in Denmark,
Nyhedsavisen, has proclaimed that he will assure that the highest quality of journalism
will be safeguarded and featured in his paper. It will be delivered to every single house-
hold in Denmark for free and is expected/feared to be the biggest newspaper in
Denmark very soon. He has said that huge resources have been set aside for investiga-
tive journalism and I believe he seriously believes in and strives for setting a new and
high standard for free newspapers. He has also proclaimed that the new paper’s web-
edition will be the best and most read web-media in Denmark, and it is to this end he
intends to implement Citizen Reporting plus totally uncensored blogging by the
newspapers reporters on the website.
If he can really pull that off I say Hallelujah. If he manages to implement Citizen
Reporting and take it to a level that Flix.dk never managed to due primarily due to lack
of funding I will gladly shut down the Flix server and spend my time on something
else, like writing more articles myself or go back to literature.
But – and this was the final conclusion in my speech at the School of Journalism
– we have yet to see what Politiken and Nyhedsavisen mean and end up with when they
give Citizen Reporting the green light. I believe there is a real danger that the standards
of Citizen Reporting might be ruled by the lowest denominator due to the pull of the
market forces; editors might be inclined to sieve out all the intellectual stuff or any
really important informative articles and instead highlight a kind of smalltalkish
‘Reality News.’ We have already seen this happening with another free Danish
newspaper, Urban, which offers blogging space to all its readers. It occasionally
features blog entries from its readers in the printed edition, but always and only dumb
although entertaining lifestyle oriented examples of ‘Citizen Reporting,’ articles with
themes like ‘Why I hate smokers?’ or ‘How do I find Mr. Right?’ and such stuff.
Will Politiken and Nyhedsavisen with all their pretty ideals and promises be able
to stand up against the demands of their respective owners who see media as a money
making machine and nothing else? Will they be able to make Citizen Reporting a
respected and powerful factor in the overall media picture? Time will tell, and I can’t
wait to see how they implement it on their websites. If they are smart they will make
something like ‘Readers Edition’ on Netzeiting.de which I’ve studied more and which
seems to be a brilliant way of introducing Citizen Reporting to western users/citizens.
What I liked about Mr. Oh Yeon Ho’s concept behind OhmyNews when I first
read about it back in 2003 was that he acknowledges the potential virtues and skills of
professional journalists while at the same time stating that ‘every citizen is a reporter’
and should have at least a chance to get her or his voice heard or influence the daily
news agenda – which of course in South Korea in 2000 must have been an especially
Page 7