Today I attended an all day Edward Tufte
seminar at the Manhattan Center. This was a fantastic experience, and I enjoyed every minute of it. My mind is buzzing with information now, and I can't wait to finish up on the computer so that I can go through the four books.
First, I'd like to mention that I really enjoyed spending time in Midtown. It definitely makes me feel like a real New Yorker - running through traffic across 8th avenue, dodging slow tourists, and just the mass of people... busy, busy, people. You don't get this on the Upper West Side, and it's a swell rush that I often miss. This used to be my turf, actually, when I had a part-time job on 7th avenue and 38th street, during freshman year of college. And thanks to my familiarity with the area, I was able to manage to get a smoothie at Café 34, try on a few dresses (that I a)could not afford and b)did not need) at Vera Wang, buy some fresh mango from a street vendor, and still salvage enough of my lunch hour to have a profound conversation with Professor Tufte about video games, dumb media, and the NCLB act.
Tufte is the prototypical Ivy League academic, one PBS film short of Brian Greene's rock star status. His lecture was well produced, sophisticated, and extremely entertaining. There were no technical glitches, no awkward silences, no "um.. ok... like... you know." None of that, as he would say, phluff. Most importantly, his diction and pronunciation were superb. Maybe when you have spent as much time in University classrooms as I have, you too will be able to appreciate the immense value of those qualities.
Tufte was able to cover his main theory quite well. Basically, he used some of the more interesting examples from his four books (the last of which I have not yet read) to tie together his nine design principles, which are: 1) show comparisons, 2) show causality, 3) show multivariable/multidimensional data, 4) completely integrate word, number, and image (or, don't segregate the information by the mode of production), 5) show the entire data set because sourcing improves credibility, 6) serious presentations stand or fall depending on the quality and integrity of the content, 7) show information adjacent in space, 8) use small multiples, 9) put everything on a universal grid, or at least, present the information in context.
He also spent a great deal of time discussing
sparklines, which I thought was fascinating, since I've been watching carefully as several adventurous baseball bloggers started incorporating them into their analysis. However, Tufte made an interesting and important point, that the reason why "your" sparklines don't look as good as those he produces in his books is because he spends about one-hundred thousands dollars on software, and has a fleet of graduate students working diligently on perfecting his data and presentation. But his comments were meant to be encouraging (if somewhat arrogant) - he is happy that his invention is being adopted, but he wants everyone to strive to achieve the ideal which his work embodies.
The crowd-pleaser of the presentation was the
long bit about Power Point. Tufte's adamant loathing of the software has almost become his trademark in the main stream. During the break, I told him, much to his delight, that Teacher's College categorically bans doctoral students from using Power Point during any stage of their dissertation defense.
You can obtain all the information of the class by simply reading
the books. You shouldn't attend this class if you've never read Tufte's books, because the best approach to these important concepts is through his literature. The face-time only reinforces the extensive content in the books. For me, however, the best reason for attending was the opportunity to meet and chat with one of my heroes.