To Blog or Not to Blog?

A WebQuest
for Teachers of
High School Journalism and English



Designed by Judith Cramer

Teachers College, Columbia University



® 
Registered Trademark

 

Introduction | Task | Process | Evaluation | Conclusion | Credits


Introduction

As your school’s journalism teachers, you have heard quite a bit about the new web phenomenonblogs (short for web logs). A number of your top student editors have already confessed that they are bloggers, staying up late at night to make their presence felt in the blogosphere by crafting erudite and witty posts. Although they continue to work on the school newspaper that you advise, they see it as less important than the web logs they are now producing. Making every effort to spare your feelings, they point out that unlike school newspapers, blogs are "real world." When they engage in blogging, they are no longer just student journalists, they say, but writers with a large audience beyond the school—one that reaches across the world.

In the last year the professional press has devoted quite a bit of ink to the blogosphere, which some say represents a more democratic or "grassroots" form of journalism than either print or broadcast media today. Fans of blogs in the mainstream media point to the Trent Lott story as an example of the power of this new online form. Detractors counter that unlike print and broadcast journalists, bloggers don’t actually cover events, but instead just critique stories published by journalists who do. Their skill is using the resources of the Internet for nitpicking, or the professional "gotcha!" What’s more, these critics say, the web log form is inherently self-referential; bloggers write for themselves or for other bloggers, rather than for the public at large. Their work is another instance of the way new communication technologies can be divisive.

Nonetheless, a growing number of mainstream journalists have begun to pay close attention to the blogosphere, and there is more and more crossover, with bloggers appearing on broadcasts, for instance, and information from their daily posts making its way into newspapers and magazines. One waggish print journalist referred to the growing horde of bloggers as a vast unpaid army of researchers and fact checkers at his disposal. A well known West Coast columnist recently wrote what she called "a mash note" to the liberal  bloggers she reads. Numerous professors who frequently appear as "talking heads" on TV shows now maintain often-quoted blogs on politics, culture, and other subjects.



Task

Your first job is to find out enough about this novel subject to make some judgements about it as educators who are both students of language and students of democratic institutions, as well as advisors of a group of budding researcher/writers. Your young editors argue that the blogosphere is now the true home of "the fourth estate," described in their journalism textbook as crucial to the functioning of democracies. They decry so-called "corporate" or "big media," which they say has abandoned serious, investigative reporting for crowd-pleasing "infotainment" and simple "sound bites." Although they aspire to join the army of blogging writers, they actually know very little about this work as a possible profession. Typical of their questions:
  • Is blogging paid work? Or is it more like a hobby that has to be supported by a "day job?"
  • Is blogging a way to learn journalism? Or does not having editors mean reinventing the wheel?
  • Since many bloggers use screen names, how do they become known in the profession?
  • Would a resume of award-winning posts get a blogger a job in the mainstream media?

The economics of the blogosphere, and its professional culture vis-a-vis the world of traditional journalism, are two topics you need research in order to advise your students.

From your own point of view as educators, especially as educators mindful of the distinction your students raise between school-oriented and real-world activities, you want to learn about the potential of the web log form for education. This is what interests your colleagues as well. Among their questions:

  • Have web logs been used successfully in classrooms? If so, how?
  • Could blogging be considered a new genre of writing? If so, what kind?
  • How does it differ from electronic forms like email or threaded discussions?
  • Are any of the professional organizations in English or journalism sponsoring blogs?
  • What are some of the issues blogs raise for schools?

Your second goal is to arrive at informed and nuanced educators' opinions about web logs (based on quantitative and qualitative data) to be shared with your colleagues in a presentation you will make using some of the digital tools available in your school to illustrate and support what you have to say. You are doing this work on behalf of your colleagues as well as your students. It is clear that something is happening out there in the blogosphere. Your job is to decide what you and other educators should be doing about it.



Process

To accomplish the tasks of answering your students' questions, and of making recommendations to your colleagues (and supervisors) about the educational value of web logs, or blogs, you will research the subject on the Internet, taking off from what your student journalists have told you. Obviously the Internet will be your main source of information, but you will also search for some print materials on the topic. Knowing that your research will culminate in a presentation to the school community, you will prepare parts of it as you go along, using digital resources available at the school. Since the school has a number of excellent digital tools—Inspiration, Timeliner, PowerPoint, Excel, among others—you should be able to put together an engaging presentation. Working on it this way will also help you arrive at a nuanced understanding of the meanings and potetial value of this new communication medium.

You will first satisfy yourselves as to exactly what web logs are by learning the nomenclature, which you have been listening to in the school newspaper office for some time without fully understanding it (e.g., what is meant by the word permalink?). On the basis of this research (and thinking ahead to the time you will be standing before the entire school community to share it with them), you will create a lexicon, a timeline, statistical charts and conceptual diagrams to illustrate or back up the argument you will make about blogs. It is up to you to choose exactly what to include in these presentations but the focus should be conceptual and comprehensive, providing answers to the questions most likely to be on the minds of the colleagues in your audiences—people who are not ignorant of technology, even though they may be unfamiliar with blogs, and who will want to know precisely why this subject is worth their time and consideration, or why not.

  • where does the term web log (blog) come from? what other words do we associate with blogs?
  • what is the difference between a web log and a web page? is the difference significant? why?
  • what are the components of a web log or blog? how does each part of a blog function?
  • what explains the recent exponential growth in blogging? when did it take off?
  • what kinds of blogs are out there in the so-called blogosphere? do some types dominate?
  • who are some of the important figures in the blogging world? are there important institutions too?
  • can blogging be considered a new form of writing or journalism? what's the evidence?
  • what is the relationship of the blogosphere to mainstream media? is it changing?
  • what impact, if any, have political blogs had on politics in the US? in other parts of the world?
  • what is the future of political blogging? is it likely to change the face of journalism?
  • does blogging represent a viable alternative for student journalists cynical about "big media?"
  • what is the economics of the blogosphere now? is it likely to change in the near future?
  • what do media scholars say / predict about the current mania for blogging?
  • apart from journalism does blogging have educational vlaue? have blogs been used in schools?
  • is there evidence that blogging can adapt to new technologies or will it become obsolete?
Here are the some websites that will help you address these questions:

I. Some definitions and a brief history of web logs (blogs):

A dictionary definition by a blogger

Comments on the structure of Web logs

A response to the above proposing a rhetoric of blogs

A history of blogs

A Web log timeline


II. Some statistics on the blogosphere:

http://www.csmonitor.com/2004/0415/p14s02-stin.html

http://www.washingtonpost.com/ac2/wp-dyn/A31944-2003Feb5

http://www.sims.berkeley.edu/research/projects/how-much-info-2003/internet.htm

http://www.clickz.com/stats/big_picture/applications/print.php/2238831

http://www.perseus.com/blogsurvey/thebloggingiceberg.html

http://www.livingroom.org.au/blog/archives/blog_statistics-length-of-stay.php

http://www.truthlaidbear.com/TrafficRanking.php

http://researchblogs.org/joemoxley/

Some thoughts on the economics of the blogosphere
:

http://shirky.com/writings/weblogs_publishing.html

About gender and blogs:
http://culturecat.net/node/view/312

http://www.theregister.co.uk/2003/05/30/most_bloggers_are_teenage_girl/


III. Web logs (blogs) in a larger intellectual / historical / technological context:

Horizontal knowledge

Amateurization of professional knowledge

Typology of online journalism

Samuel Peyps’s 1640 London Diary becomes a blog


IV. A look a five famous political blogs:

http://talkingpointsmemo.com

http://www.instapundit.com

http://www.andrewsullivan.com

http://www.dailykos.com

http://www.billmon.org


V. Are Web logs a new form of journalism? A look at the debate:

Highlights of the Nieman Report on blogs:
http://www.cyberjournalist.net/news/000740.php
http://www.jdlasica.com/articles/nieman.html

From the NYU School of Journalism Pressthink site (Jay Rosen): http://journalism.nyu.edu/pubzone/weblogs/pressthink/2004/03/25/con_prep.html
http://journalism.nyu.edu/pubzone/weblogs/pressthink/2003/10/23/doc_inconclusive.html
http://journalism.nyu.edu/pubzone/weblogs/pressthink/2004/03/08/weblog_demos.html

From the USC Annenberg Center Online Journalism Review (J.D. Lasica): http://www.ojr.org/ojr/workplace/1017958873.php
http://www.ojr.org/ojr/lasica/1019165278.php

From the online Microcontent News: http://www.microcontentnews.com/articles/borgjournalism.htm
http://www.microcontentnews.com/articles/blogosphere.htm

An international prspective, from the Evatt Foundation in Australia: http://evatt.labor.net.au/publications/papers/91.html

Some Blogger Manifestos:
http://www.andrewsullivan.com/culture.php
http://www.ratcliffeblog.com/archives/000120.html
http://davenet.scripting.com/2001/06/18/integrityInWebwriting

Other articles from the online media:
http://www.ariannaoline.com/columns/column.php?id=705
http://www.salon.com/tech/col/rose/2002/05/10/blogs/print.html
http://www.thejournalnews.com/newsroom/012603/d0126blogsmediaside.html


VI. The Impact of blogs on contemporary politics


Center for Communication and Civic Engangement at the University of Washington

Center for the Study of American Government at Johns Hopkins University

The Legend of Trent Lott and the Web Logs, by Jay Rosen, New York University

Lott Gets a Blogging, by Heather Gorgura, University of Washington

Blogs Make the Headlines, by Noah Shactman, WIRED magazine

Blogs Pump Bucks into Campaigns, by Chris Ulbrich, WIRED magazine

First with the Scoop, if Not the Truth, by Julie Bosman, The New York Times
 
Will the Web and blogs Change how we govern–and are Governed?, by Joichi Ito, Japan Media Review


VII. Web logs and Education

Are Web logs literature?
http://www.onepotmeal.com/2003/06/the_labyrinth_unbound_weblogs_as_literature.html

Blogs in and out of middle and high school:

http://www.csmonitor.com/2003/0513/p11s01-lecs.html

A weblog sharpens journalism students’ skills, from the Nieman Reports
http://www.cyberjournalist.net/news/000740.php

Scholars who blog:
http://chronicle.com/free/v49/i39/39a01401.htm#note

New media education resources:
http://www.cyberjournalist.net/news/001002.php

The educational value of the trackback feature of blogs:
http://syllabus.com/article.asp?id=8284

Articles to acquire through ProQuest, university libraries, or these publications:
Bull, G. , Bull, G. and Kajder, S. Writing with Weblogs: Reinventing studentj ournals.
Leading & Learning with Technology, 31(1).

http://www.iste.org/LL/31/1/index.cfm

Kajder, S. and Bull, G. Scaffolding for struggling students: Reading and writing with blogs. Leading & Learning with Technology, 31(2).
http://www.iste.org/LL/31/2/index.cfm

Richardson, W. Web logs in the English classroom: More than just chat. English Journal, 93(1).
http://www.ncte.org/pubs/journals/ej/contents/106720.htm

Oravec, J. Bookmarking the world: Weblog applications in education.
Journal of Adolescent & Adult Literacy
, 45(7).
http://vnweb.hwwilsonweb.com/hww/Journals/getIssues.jhtml?sid=HWW:EDUFT&issn=1081-3004

Clyde, A. Shall we blog?
Teacher Librarian
30(1).
http://www.teacherlibrarian.com/tlmag/v_30/v_30_1.html



Evaluation

A rubric is an assessment tool that you may want to use to help develop comprehensive and thoughtful answers to some of the questions posed in your investigation of web logs. This particular rubric is a template developed by Bernie Dodge at San Diego State University, who is the inventor of the WebQuest.  It is meant to be adapted to suit the needs of teachers devising WebQuests for classroom use.

If I were to use this rubric to assess your completion of the WebQuestTo Blog or Not to Blog, I would enter into each purple box on the left one part of the assignment: a) research; b) knowledge of subject; c) lexicon; d) timeline; e) charts/graphs; f) concept maps; g) collaboration; h) oral presentation; i) technology use, and so forth. Then I would develop specific criteria by which to measure each of these particular products or performances—on a scale from beginning through exemplary work—entering a brief description of each level in the boxes in every row. Such a rubric can be used to arrive at a "score" for each part of the assignment.

However, I believe you can make a more sophisticated use of this assessment tool by using it as a matrix to "locate" web logs, or blogs, along a series of continuums. One example might be a continuum extending from personal, or "subjective," to impersonal, or "objective," writing. Another might concern differences of diction or tone. A third might indicate various degrees of interactivity. The research you have done in this WebQuest will undoubtedly suggest others. Instead of arriving at a "score," then, you will arrive at a series of judgements about Web logs, or blogs, that will allow you not only to answer you students' questions (that's the easy part) but to make an informative and persuasive presentation to your colleagues about the novel form of communication that has captured your students' hearts.



Beginning

1

Developing

2

Accomplished

3

Exemplary

4

Score
Stated Objective or Performance

 

Description of identifiable performance characteristics reflecting a beginning level of performance.
Description of identifiable performance characteristics reflecting development and movement toward mastery of performance.
Description of identifiable performance characteristics reflecting mastery of performance.
Description of identifiable performance characteristics reflecting the highest level of performance.
 
Stated Objective or Performance
Description of identifiable performance characteristics reflecting a beginning level of performance.
Description of identifiable performance characteristics reflecting development and movement toward mastery of performance.
Description of identifiable performance characteristics reflecting mastery of performance.
Description of identifiable performance characteristics reflecting the highest level of performance.
 
Stated Objective or Performance 
Description of identifiable performance characteristics reflecting a beginning level of performance.
Description of identifiable performance characteristics reflecting development and movement toward mastery of performance.
Description of identifiable performance characteristics reflecting mastery of performance.
Description of identifiable performance characteristics reflecting the highest level of performance.
 
Stated Objective or Performance

 

Description of identifiable performance characteristics reflecting a beginning level of performance.
Description of identifiable performance characteristics reflecting development and movement toward mastery of performance.
Description of identifiable performance characteristics reflecting mastery of performance.
Description of identifiable performance characteristics reflecting the highest level of performance.
 
Stated Objective or Performance
Description of identifiable performance characteristics reflecting a beginning level of performance.
Description of identifiable performance characteristics reflecting development and movement toward mastery of performance.
Description of identifiable performance characteristics reflecting mastery of performance.
Description of identifiable performance characteristics reflecting the highest level of performance.

Stated Objective or Performance
Description of identifiable performance characteristics reflecting a beginning level of performance.
Description of identifiable performance characteristics reflecting development and movement toward mastery of performance.
Description of identifiable performance characteristics reflecting mastery of performance.

Description of identifiable performance characteristics reflecting the highest level of performance.

Stated Objective or Performance
Description of identifiable performance characteristics reflecting a beginning level of performance.
Description of identifiable performance characteristics reflecting development and movement toward mastery of performance.
Description of identifiable performance characteristics reflecting mastery of performance.

Description of identifiable performance characteristics reflecting the highest level of performance.


Stated Objective or Performance
Description of identifiable performance characteristics reflecting a beginning level of performance.
Description of identifiable performance characteristics reflecting development and movement toward mastery of performance.
Description of identifiable performance characteristics reflecting mastery of performance.

Description of identifiable performance characteristics reflecting the highest level of performance.










Conclusion

Like good educational software, WebQuests are easy to use but hard to make.  In my view, blogs represent an enticing topic for WebQuesting because blogs were born and live online; presumably it ought to be possible to learn everything there is to know about blogs by undertaking a BlogQuest like this one. In fact, a number of books about blogs have already been published by bloggers, an indication that even they think there is still intellectual life offline and outside the blogosphere. A word search at Amazon.com will show you what's available already. I would certainly offer several of these books (anything edited by Rebecca Blood, for instance) to a class undertaking this WebQuest—not just for variety's sake, but also because holding in your hands a book about blogs is provocative. It makes you think about the history of human communication and technology's role in it. Some writers have compared blogging software to Johann Gutenberg's printing press—but that's a topic for another post, or perhaps another WebQuest.

I hope you know more now about the blogosphere than you did before you started on this WebQuest, and also that you find it a useful model for constructing a WebQuest of your own around a topic that interests you as much as blogs interest me.  Since I haven't opened my own blog for business yet, please send your comments to me by way of email. I look forward to hearing from you.



Credits 

Thanks to Yvonne Liu for her patient instruction in the vagaries of OS X and Fugu.

Last updated on APRIL 18, 2004. Based on a template from The Web Quest Page