
Instructor: Jeffrey C. Sun Course Numbers: Y66.1500/Y68.1060
Telephone: (212) 678-4048 [fax] Class Meetings: M, 6:10
p.m. - 8:40 p.m., 09/13 through 12/20
E-mail: jcs81@columbia.edu
Class Location: TBD Office Hours: By appointment
Course Description: Course Description: This course presents a systematic approach to management issue recognition, research, and analysis. Specifically, the students will undergo the management research process of specifying the managerial problem, translating the problem into specific research questions, designing the data collection methodology, performing the actual data collection, analyzing and interpreting data, and reporting the research results. In doing so, students will analyze contemporary issues and practices, as well as the trends that will transform the way people are managed and systems function.
Course Objectives Summarized:
At the completion of this course, students should be able to:
1. understand the basic concepts in research design.
2. identify and to describe the possible data collection methods available
to managerial research problems.
3. integrate the findings of prior research to their setting.
4. compare the advantages and disadvantages of several research methodologies.
5. read, assimilate, and apply research published in academic journals
as well as trade journals.
6. cite and to footnote utilizing the APA style.
7. write memoranda and reports with greater comfort.
8. identify, with noticeable improvement, grammar rules and syntax
errors.
9. construct a senior thesis project.
10. develop a strong comradeship with their classmates.
Required Course Materials:
TEXTS:
(a) Babbie, E. (1998). The practice of social research (8th
ed.). New York: Wadsworth Publishing Company.
(b) Wagenaar, T. C., & Babbie, E. (1998). Practicing social
research. New York: Wadsworth Publishing Company.
CASE STUDIES:
(c) Meyer, K., Pochop, L, & Bollier, D. (1996, December 30). Donna
Klein and Marriott International, Inc. [Case study]. Harvard Business Review,
pp. XX-XX.
(d) Rosenzweig, P. M., & Raillard, B. (1992, September 8). Accor
[Case study]. Harvard Business Review, pp. XX-XX.
(e) Schlesinger, L. A., & Pelofsky, M. (1992, March 13). Oakland
A's: Baseball's great transformation. Harvard Business Review, pp. XX-XX.
OTHER:
(f) Additional materials may be on-reserve at the library with advance
notice (at least 2 class meetings) [Bobst Library].
(g) E-mail account.
(h) Internet Access and Ability to Run InfoTrac: an in-class explanation
will be provided on the first day of class.
(i) APA Style: http://www.bk.psu.edu/academic/library/APAStyle.html;
A Guide for Writing Research Papers: http://webster.commnet.edu/apa/apa_index.htm
(j) Elements of Style: http://www.columbia.edu/acis/bartleby/strunk/
OPTIONAL:
(k) Guide to Grammar and Writing: http://webster.commnet.edu/HP/pages/darling/grammar.htm
(l) Psychology with Style: http://www.uwsp.edu/acad/psych/apa4b.htm
(m) APA-Style: A Brief Summary: http://www.cariboo.bc.ca/ae/PSYCH/apastyle.htm
Course Assessments:
30% Research Paper
15% Presentation
20% Memoranda (2) 20%
Examinations #1 and 2; Quizzes
15% Class Participation, Preparedness, & Attendance
Assignments: Any submissions whether assignments, extra credit, papers, or alike must be typed in a standard professional format unless the assignment is introduced and due within the same class meeting. Citations and footnoting must adhere to the APA format.
Extra Credit: Extra Credit is available for students
who have an absence from class. One extra credit assignment may compensate
for an absence. Similarly, three tardies or fewer which do not accumulate
to more than 45 minutes may also be compensated through an extra credit
assignment. Unfortunately, a maximum of one extra credit assignment may
be allocated to a student's performance evaluation. Therefore, punctuality
and attendance is critical to maximize one's performance evaluation. Each
absence reduction is valued at 10 points with a total possible of 150 points
for Class Participation, Preparedness, & Attendance.
An extra credit assignment requires the student to
locate a journal article that is related to the subject matter for the
date missed. The student will write a 2-3 page, double-spaced, typed memo
summarizing the facts, indicating its significance to the industry, and
the implications to managerial research. Please attach the article to the
memo. Extra credit assignments will be considered if submitted within two
class sessions from the date missed but no later than Monday, December
20, 1999.
Furthermore, qualifying extra credit must be consistent
with the caliber of traditional assignments for this course and at NYU.
Pop Quizzes: The instructor reserves the right to conduct a "pop" quiz unless specifically stated otherwise. "Pop" quizzes are unannounced mini-tests. The score from "pop" quizzes will be factored into the grading component labeled "Examinations #1 and 2; Quizzes."
Grading System:
A 93-100 4.0 C+ 77-79 2.3
A- 90-92 3.7 C 73-76 2.0
B+ 87-89 3.3 C- 70-72 1.7
B 83-86 3.0 D+ 65-69 1.3
B- 80-82 2.7 D 60-64 1.0
F below 60 0.0
Professional Organizations & Periodicals:
Omitted from this version of the syllabus
General Expectations:
Omitted from this version of the syllabus
*Schedule & Assignments:
* Subject to change. When possible,
notice will be provided via e-mail.
Chapter Readings are from The Practice
of Social Research unless otherwise stated.
CHAPTER EXPERTS
2 CHAPTER READING ASSIGNMENTS: Experts
A (1st) & B (2nd)
3 CHAPTER READING ASSIGNMENTS: Experts
X (1st), Y (2nd), & Z (3rd)
DAY 2: September 20, 1999 -- Resources (Library)
CLASS MEETS AT BOBST LIBRARY (promptly at 6:10 p.m.).
(I) Library Tour (II) Database Queries
(III) Scavenger Hunt
F For Next Week:
Read Chapters 4-6
DAY 3: September 27, 1999 -- Structuring Inquiry II; Library Discussion
(I) Library Resources Review (II) Formulating Searches
(III) Lecture: Research Design; Conceptualization and Measurement;
Operationalization
(IV) Case Study: Donna Klein and Marriott International, Inc.
(V) Library Search Strategies
F For Next Week:
Write Memorandum (due: October 11); Read Chapters 7-8.
DAY 4: October 4, 1999 -- Structuring Inquiry III
(I) Understanding the Issues (II) Formulating the Question
(III) Brainstorming Session (Practicing Social Research)
(IV) Lecture: Indexes, Scales, and Typologies; Logic of Sampling
(V) Memo questions
F For Next Week:
Read Chapters 9-10; Identify Potential Research Topics and Questions; Study
for Exam #1.
DAY 5: October 11, 1999 -- Modes of Observation I
(I) Exam #1 (II) Memo discussion
(III) Lecture: Experiments; Survey Research; Field Research
(IV) Application Exercises (Practicing Social Research)
(V) Discussion of Research Questions
F For Next Week:
Read Chapter 11-13; Refine Research Question; Preliminary Research Gathering
(literature review).
DAY 6: October 18, 1999 -- Modes of Observation II
(I) Lecture: Unobtrusive Research; Evaluation Research
(II) Application Exercises (Practicing Social Research)
(III) Library: Observation and Studies of the Research Question
F For Next Week:
Read BOTH Case Studies - Accor and Oakland A's; Select One and Outline;
Additional Preliminary Research for Final Project (literature review).
DAY 7: October 25, 1999 -- Analysis of Data I
(I) Case Study Discussions
(II) Lecture: Quantifying Data; Elementary Analyses
(III) Library: Research Analysis and Support for the Case Studies
F For Next Week:
Write Memorandum; Skim Chapters 16-17.
DAY 8: November 1, 1999 -- Analysis of Data II; Quantitative Analysis
(I) Lecture: Elementary Analysis II; The Elaboration Model; Social
Statistics
(II) Application Exercises (Practicing Social Research)
F For Next Week:
Exam #2; Prepare Proposal, Outline, and Annotated Bibliography (3 copies).
DAY 9: November 8, 1999 -- Exam; Social & Managerial Context
of Research; Community Research Teams II
(I) Exam #2
(II) Lecture: Ethics/Politics of Research; Uses of Social and Managerial
Research
(II) Research Outlines (III) Proposals; Class Analysis
F For Next Week:
Revise Proposals; Preliminary Writing (3 copies).
DAY 10: November 15, 1999 -- Community Research Teams II
(I) Peer Evaluations (II) Informal Discussions/Presentations
(III) Resource Strategies
F For Next Week:
Continue Writing; Audio/Visual Requests Due.
DAY 11: November 22, 1999 -- Individual Meetings with the Instructor
and Community Research Teams III
CLASS MEETS AT BOBST LIBRARY (promptly at 6:10 p.m.).
F For Next Week:
Continue Writing.
DAY 12: November 29, 1999 -- Individual Meetings with the Instructor
and Community Research Teams IV
CLASS MEETS AT BOBST LIBRARY (promptly at 6:10 p.m.).
F For Next Week:
Complete Research Paper; Prepare Presentation.
DAY 13: December 6, 1999 -- Professional Presentations
(A) Elements to a Professional Presentation (B) Logical Flow
(C) Visual Aids (D) Question/Answer Period
F For Next Week:
Prepare Presentation.
DAY 14: December 13, 1999 -- Presentations & Snacks
DAY 15: December 20, 1999 -- Presentations & Snacks