KINSHUK JERATH

 

Last updated: November 2020

 

521 Uris Hall                                                     Phone: (212) 854-2294

Columbia Business School                                  Email: kj2323@columbia.edu

3022 Broadway                                                 Web: www.columbia.edu/~kj2323

New York, NY 10027-6902                                                        

 

 

Employment

 

Columbia Business School, Columbia University

      Professor of Marketing, July 2020–present

      Associate Professor of Marketing, July 2013–June 2020 (with tenure effective July 2016)

      Class of 1967 Associate Professor of Business, January 2015–June 2016

      Advisor, Media and Technology Program, September 2016–present  

 

Tepper School of Business, Carnegie Mellon University

      Assistant Professor of Marketing, July 2008–May 2013

      Faculty Giving Chair, July 2010–June 2011

 

 

Education

 

Wharton School, University of Pennsylvania

      Ph.D., Operations and Information Management, 2008

 

Indian Institute of Technology Bombay

      Bachelor of Technology, Computer Science and Engineering, 2003

 

           

Expertise

 

Digital Advertising

Online and Offline Platforms/Marketplace Retailing

Customer Analytics  

Sales Management and Salesforce Compensation

Interface of Marketing with Operations Management

 

           

Other Positions 

 

Advisor to Smartkarma Intelligent Investing (2014–present), Analytical Wizards (2015–present), OnRiva (2016–present), modFx Labs (2016–present), BOROBABI (2020–present)

 

Chair, Academic Committee, AdLedger.org

 

 

Published Papers  

 

1.     Jerath, Kinshuk and Qitian Ren (2020), “Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design,” Journal of Marketing Research, forthcoming.

 

2.     Gordon, Brett, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin and Ken Wilbur (2020), “Inefficiencies in Digital Advertising Markets,” Journal of Marketing, forthcoming.

 

3.     Jerath, Kinshuk and Fei Long (2020), “Multi-Period Contracting and Salesperson Effort Profiles: The Optimality of “Hockey Stick,” “Giving Up” and “Resting on Laurels”,” Journal of Marketing Research, 57 (2), 211–235.

 

4.     Dai, Tinglong and Kinshuk Jerath (2019), “Salesforce Contracting Under Uncertain Demand and Supply: Double Moral Hazard and Optimality of Smooth Contracts,” Marketing Science, 38 (5), 852–870.

 

5.     Sayedi, Amin, Kinshuk Jerath and Marjan Baghaie (2018), “Exclusive Placement in Online Advertising,” Marketing Science, 37 (6), 970–986.  

 

6.     Jerath, Kinshuk, Sang Kim and Robert Swinney (2017), “Product Quality in a Distribution Channel with Inventory Risk,” Marketing Science, 36 (5), 747–761.

 

7.     Jerath, Kinshuk, S. Sajeesh and Z. John Zhang (2016), “A Model of Unorganized and Organized Retailing in Emerging Economies,” Marketing Science, 35 (5), 756–778.  

 

8.     Abhishek, Vibhanshu, Kinshuk Jerath and Z. John Zhang (2016), “Agency Selling or Reselling: Channel Structures in Electronic Retailing,” Management Science, 62 (8), 2259–2280. 

 

9.     Dai, Tinglong and Kinshuk Jerath (2016), “Impact of Inventory on Quota-Bonus Contracts With Rent Sharing,” Operations Research, 64 (1), 94–98.

 

10.  Amaldoss, Wilfred, Kinshuk Jerath and Amin Sayedi (2016), “Keyword Management Costs and “Broad Match” in Sponsored Search Advertising,” Marketing Science, 35 (2), 259–274.

 

11.  Jerath, Kinshuk, Peter S. Fader and Bruce G.S. Hardie (2016), “Customer-Base Analysis Using Repeated Cross-Sectional Summary (RCSS) Data,” European Journal of Operational Research, 249 (1), 340–350.

 

12.  Jerath, Kinshuk, Anuj Kumar and Serguei Netessine (2015), “An Information Stock Model of Customer Behavior in Multichannel Customer Support Services,” Manufacturing & Service Operations Management, 17 (3), 368–383.

 

13.  Jerath, Kinshuk, Liye Ma and Young-Hoon Park (2014), “Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity,” Journal of Marketing Research, 51 (4), 480–486.  

 

14.  Sayedi, Amin, Kinshuk Jerath and Kannan Srinivasan (2014), “Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising,” Marketing Science, 33 (4), 586–608.

 

15.  Neslin, Scott, Kinshuk Jerath, Anand Bodapati, Eric T. Bradlow, John Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang (2014), “The Interrelationships between Brand and Channel Choice,” Marketing Letters, 25 (3), 319–330.  

 

16.  Dai, Tinglong and Kinshuk Jerath (2013), “Salesforce Compensation With Inventory Considerations,” Management Science, 59 (11), 2490–2501.  

 

17.  Lu, Yingda, Kinshuk Jerath and Param Vir Singh (2013), “The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation,” Management Science, 59 (8), 1783–1799.  

 

18.  Jiang, Baojun, Kinshuk Jerath and Kannan Srinivasan (2011), “Firm Strategies in the ‘Mid Tail’ of Platform-Based Retailing,” Marketing Science, 30 (5), 757–775. [Lead article]

 

19.  Jerath, Kinshuk, Peter S. Fader and Bruce G.S. Hardie (2011), “New Perspectives on Customer ‘Death’ Using a Generalization of the Pareto/NBD Model,” Marketing Science, 30 (5), 866–880.

 

20.  Jerath, Kinshuk, Liye Ma, Young-Hoon Park and Kannan Srinivasan (2011), “A ‘Position Paradox’ in Sponsored Search Auctions,” Marketing Science, 30 (4), 612–627.

 

21.  Goic, Marcel, Kinshuk Jerath and Kannan Srinivasan (2011), “Cross-Market Discounts,” Marketing Science, 30 (1), 134–148.

 

22.  Jerath, Kinshuk and Z. John Zhang (2010), “Store Within a Store,” Journal of Marketing Research, XLVII (August), 748–763.

 

23.  Jerath, Kinshuk, Serguei Netessine and Senthil K. Veeraraghavan (2010), “Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling,” Management Science, 56 (3), 430–448. [Finalist for Management Science Best Paper Award in Operations Management, 2013]

 

24.  Fader, Peter S., Bruce G.S. Hardie and Kinshuk Jerath (2007), “Estimating CLV Using Aggregated Data: The Tuscan Lifestyles Case Revisited,” Journal of Interactive Marketing, 21 (3), 5571.

 

25.  Jerath, Kinshuk and Balaji Padmanabhan (2005), “Query-Driven Conceptual Browsing: A Semi-Automated Approach for Building and Exploring Concepts on the Web,” Proceedings of WITS 2005, 117–122.

 

 

Papers Under Review/Revision

 

26.  Fei Long, Kinshuk Jerath and Miklos Sarvary (2020), “Optimally Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising,” under review at Marketing Science.

 

27.  Goic, Marcel, Kinshuk Jerath and Kirthi Kalyanam (2020), “Multichannel Path-to-Purchase: Channels as “Engagers” and “Closers”,” revision invited at International Journal of Research in Marketing.

 

28.  Jerath, Kinshuk, Fei Long and T. Tony Ke (2020), “The Logic and Management of “Digital Co-op” in Online Advertising,” revision invited at Marketing Science.

 

29.  Jerath, Kinshuk and Fei Long (2020), “Motivating Bold Actions,” under review at Marketing Science.

 

30.  Choi, W. Jason, Kinshuk Jerath and Miklos Sarvary (2020a), “Advertising and Price Competition Under Consumer Data Privacy Choices,” under review at Marketing Science.

 

31.  Choi, W. Jason, Kinshuk Jerath and Miklos Sarvary (2020b), “Consumer Purchase Journey, Ad Wearout and Privacy Choices,” under review at Journal of Marketing Research.

 

32.  Abhishek, Vibhanshu, Kinshuk Jerath and Siddharth Sharma (2020), “The Impact of Advertising on Online Marketplaces: Insights from a Field Experiment,” under review at Management Science. 

 

 

Working Papers/Work in Progress  

 

33.  Bostanci, Gorkem, Kinshuk Jerath, Pinar Yildirim (2020), “Comparative Advertising and Product Positioning,” revising for resubmission to Management Science (“reject and resubmit”). 

 

34.  Uppal, Abhinav, Kinshuk Jerath and Jagmohan S. Raju (2019a), “A Theory of Selling Formats in Retailing: Direct vs Mediated Access,” revising for resubmission to Marketing Science (“reject and resubmit”). 

 

35.  Uppal, Abhinav, Kinshuk Jerath and Jagmohan S. Raju (2019b), “Upstream Effects of Selling Formats in Retailing with Applications to Emerging Markets,” Working paper, Columbia University.

 

36.  Long, Fei and Kinshuk Jerath (2019), “Dynamics in Textual Content and Ratings in Online Product Reviews,” Working paper, Columbia University.

 

37.  Oblander, Elliot Shin and Kinshuk Jerath (2019), “Demand Sensitivity to Product Delivery Time,” Working paper, Columbia University. 

 

38.  Jerath, Kinshuk (2019), “Centralized Matching and Promotional Strategy in Multi-Sided Platforms,” Working paper, Columbia University.

 

39.  Jerath, Kinshuk and Daniel McCarthy (2019), “Dynamic Optimal Customer Promotion Targeting for Retention,” Working paper, Columbia University.

 

40.  Choi, W. Jason, Kinshuk Jerath and Miklos Sarvary (2018), “Persuasive Advertising in Vertically Differentiated Markets,” revising for resubmission to Journal of Marketing Research (“reject and resubmit”).  

 

41.  Dew, Ryan and Kinshuk Jerath (2018), “Bayesian Optimization in Online Ad Bidding,” Working paper, Columbia University.

 

42.  Jerath, Kinshuk and W. Jason Choi (2020), “Consumer Privacy and Empowerment in Online Advertising,” Monologue in Preparation for Foundations and Trends in Marketing.

 

43.  Jerath, Kinshuk and Oded Koenigsberg (2018), “Marketing-Operations Interface,” Monologue in Preparation for Foundations and Trends in Operations Management.

 

44.  Gritckevich, Aleksandr, Kinshuk Jerath and Miklos Sarvary (2018), “A Theory of Over-Advertising,” Working paper, Columbia University.

 

45.  Jerath, Kinshuk and Fei Long (2016), “Brand Loyalty as a Relational Contract,” Working paper, Columbia University.

 

46.  Choi, W. Jason, Kinshuk Jerath and Miklos Sarvary (2016), “Price Commitment Under Uncertainty,” Working paper, Columbia University.

 

47.  Geylani, Tansev, Kinshuk Jerath and Z. John Zhang (2010), “Store Loyalty and Competitive Store-Brand Strategy,” Working paper, Columbia University. 

 

48.  Jerath, Kinshuk, Serguei Netessine and Z. John Zhang (2010), “Can We All Get Along? Incentive Contracts to Bridge the Marketing and Operations Divide,” Working paper, Columbia University.

 

 

Book Chapters 

 

49.  Jerath, Kinshuk, Serguei Netessine and Senthil K. Veeraraghavan (2009), “Opaque Selling Strategies,” in Consumer-Driven Demand and Operations Management Models, Springer. S. Netessine and C. Tang (Eds.).

 

50.  Jerath, Kinshuk and Z. John Zhang (2019), “Platform Retailing: From Offline “Stores Within a Store” to Online “Marketplaces”,” Handbook of Research on Distribution Channels, Edward Elgar Publishing.

 

 

Technical Notes

 

51.  Fader, Peter S., Bruce G.S. Hardie and Kinshuk Jerath (2007), “Deriving an Expression for P(X(t, t+T) = x) Under the Pareto/NBD Model,” http://brucehardie.com/notes/013/.

 

52.  Fader, Peter S., Bruce G.S. Hardie and Kinshuk Jerath (2007), “Deriving the Likelihood Expression for Holdout Data Under the Pareto/NBD Model.”

 

 

Teaching Cases

 

53.  Jerath, Kinshuk and Miklos Sarvary (2017), “A Primer on Programmatic Advertising,” Teaching Case ID 170507, Columbia CaseWorks.

 

54.  Jerath, Kinshuk (2017), “Measuring ROI on Sponsored Search Ads,” Teaching Case ID 170508, Columbia CaseWorks.

 

 

Reviewing and Professional Activity                 

 

Editorial Service:

·       Journal of Marketing Research, Associate Editor, August 2018–present; Editorial Board Member, July 2016–present 

·       Marketing Science, Editorial Board Member, April 2014–present

·       Quantitative Marketing and Economics, Editorial Board Member, January 2018–present

·       Production and Operations Management

o   Senior Editor, Operations-Marketing Interface Department, August 2015–present

o   Senior Editor, Operations-Economics Interface Department, December 2017–present

o   Editorial Board Member, POM-Information Systems Interface Department, April 2015–present

·       Customer Needs and Solutions, Editorial Board Member, July 2013–present

 

Ad-hoc Reviewer:

·       Management Science (Marketing, Operations Management and Information Systems departments)

·       Journal of Marketing

·       International Journal of Research in Marketing

·       Journal of Retailing  

·       Journal of Interactive Marketing

·       Marketing Letters

·       Information Systems Research

·       MIS Quarterly

·       Manufacturing and Service Operations Management

·       Operations Research

·       Journal of Industrial Economics

·       Journal of Economics and Management Strategy

 

INFORMS George Nicholson Student Paper Prize Committee (2019–2020)

 

INFORMS Committee on Organization Support Resources for Analytics (May 2018–April 2020)

 

Co-Chair, 11th Workshop on The Economics of Advertising and Marketing (2018)

 

Co-Chair, Chicago-Columbia-Stanford Marketing Analytics and Big Data Conference (2017)

 

Chair, Workshop on Frontiers of Applied Statistics in Marketing organized by American Statistical Association Section on Statistics in Marketing (2017)

 

Chair, American Statistical Association Section on Statistics in Marketing (2016)

 

Program Committee Member for 2018 University of Texas at Dallas Frontiers of Research in Marketing Science Conference (March 2018) 

 

Program Committee Member for 2016 University of Texas at Dallas Frontiers of Research in Marketing Science Conference (February 2016)  

 

Co-chair of four-day workshop titled “Consumer Choice in a Multichannel Environment: An Agenda for Research” at the 9th Triennial Invitational Choice Symposium (June 2013)

 

Program Committee Member for the 13th ACM Conference on Electronic Commerce 2012 (June 2012)

 

Reviewer for the MSI Clayton Dissertation Proposal Competition in 2011; Chilean Agency CONCIYT in 2012; EMAC/McKinsey Marketing Dissertation Award in 2013; Research Grants Council of Hong Kong in 2013, 2014, 2015

 

 

Grants and Honors

 

·       Gust.com Research Award (2019)

·       Amazon Research Award (2019)

·       Nominated to the inaugural class of MSI Scholars (2018)

·       Invited faculty speaker at ISMS Doctoral Consortium at Marketing Science Conference (2015)

·       Adobe Digital Marketing Research Award with co-PI Prof. Miklos Sarvary (2014)

·       Jerome A. Chazen Institute of International Business grant for “The Coexistence of Organized and Unorganized Retailing in Emerging Economies” (2013)

·       Finalist for Management Science Best Paper Award in Operations Management (2013) 

·       Distinguished Service Award, Management Science (2017, 2016, 2015, 2014, 2013, 2010)

·       Nominated as MSI Young Scholar (2013)

·       Institute for Asian Consumer Insight grant for “The Coexistence of Organized and Unorganized Retailing in Emerging Economies” (2012)

·       Nominated for Professor’s Institute organized by Direct Marketing Educational Foundation (2012)

·       Best Student Paper Award, INFORMS Conference on Information Systems and Technology (2011)

·       MSI research grant for “The Challenges of Communication and Branding in a Digital Era” (2011)

·       Faculty Giving Chair, Tepper School of Business (2010–2011)

·       Google and WPP Research Award with co-PI Prof. Alan Montgomery (2010)

·       Marketing Science Institute and Wharton Customer Analytics Initiative Research Award (2010) for “Multichannel Customer Behavior in Customer Support Services”

·       Global Initiatives Research Program, Wharton School of the University of Pennsylvania with co-investigators Prof. John Zhang, Wharton and Prof. S. Sajeesh, Baruch, CUNY (2010–2011)

·       Carnegie Bosch Institute Grant with co-investigator R. Ravi (2009)

·       Berkman Faculty Development Grant (2009)

·       Russell Ackoff Award for Research on Human Decision Processes (2008)

·       The Mack Center for Technological Innovation research grant (2007)

·       Jay H. Baker Retailing Initiative research grant (2005)

·       Doctoral Fellowship, Wharton School, University of Pennsylvania (2003–2007)

·       National Talent Search Scholar, India (19972003)

 

 

Research Presentations

 

Invited or Peer-Reviewed Talks:

·       McGill University (scheduled 2021)

·       London Business School (scheduled 2021)

·       Carnegie Mellon University (scheduled December 2020)

·       University of California at Davis (scheduled November 2020)

·       University of Minnesota (scheduled November 2020)

·       Johns Hopkins University (October 2020)

·       Indiana University (September 2020) 

·       AMA-Sheth Doctoral Consortium (June 2020)

·       China India Insights Conference (September 2019)

·       17th ZEW Conference on the Economics of Information and Communication Technologies (June 2019)

·       Goethe University Frankfurt (June 2019)

·       AMA-Sheth Doctoral Consortium (June 2019) 

·       MIT Sloan School (April 2019)

·       University of California, San Francisco Data Science Symposium (March 2019)

·       Amazon (March 2019)

·       University of California at Berkeley (November 2018)

·       Cornerstone Research (November 2018)

·       China India Insights Conference (July 2018)

·       Workshop on Economics of Advertising and Marketing (July 2018)

·       Summer Institute in Competitive Strategy, UC Berkeley (June 2018)

·       Behavioral Industrial Organization and Marketing Symposium (May 2018)

·       Columbia University (Decision, Risk and Operations Division; October 2017)

·       China India Insights Conference (as discussant; September 2017)

·       Summer Institute in Competitive Strategy (as discussant), UC Berkeley (June 2017)

·       Frontiers of Research in Marketing Conference at UT Dallas (March 2017)

·       Wharton Baker Retailing Center “Disruption in Retail” conference (October 2016)

·       Summer Institute in Competitive Strategy (as discussant), UC Berkeley (July 2016)

·       University of Alberta Marketing Camp (June 2016)

·       Choice Symposium, workshop on “Advertising and Choice” (May 2016)

·       University of Texas at Austin (May 2016)

·       Yale University (March 2016)

·       MIT Sloan School (PhD lecture; March 2016)

·       Drexel University (January 2016)

·       Duke University (December 2015)

·       Washington University in St. Louis (December 2015)

·       University of Southern California (November 2015)

·       City University of New York (Operations Management Department, October 2015)

·       Quantitative Marketing and Economics (QME) Conference (October 2015)

·       University of Chile (October 2015)

·       China India Insights Conference (September 2015)

·       Temple University (September 2015)

·       Faculty speaker at ISMS Doctoral Student Consortium (June 2015)

·       IDC Herzliya (June 2015)

·       Sabanci University (May 2015)

·       Brand Leaders Forum, Center on Global Brand Leadership, Columbia Business School (May 2015)

·       Koç University (March 2015)

·       Frontiers of Research in Marketing Conference at UT Dallas (February 2015)

·       Indian School of Business (December 2014)

·       Rice University (August 2014)

·       Summer Institute in Competitive Strategy, UC Berkeley (July 2014)

·       7th Annual Workshop on Economics of Advertising and Marketing (June 2014)

·       The Marketing Modelers Group, New York (May 2014)

·       Stanford University (November 2013)

·       3rd Theory & Practice in Marketing (TPM) Conference (June 2013)

·       2013 Yale Customer Insights Conference (May 2013)

·       Annual Four-School (Columbia, NYU, Penn, Yale) Conference (April 2013)

·       Penn State University (February 2013)

·       Biennial MSI Young Scholars Meeting (January 2013)

·       Purdue University (December 2012)

·       Invited discussant for Marketing-Operations Interface Special Session at the Manufacturing and Service Operations Management (MSOM) Society Conference (June 2012)

·       University of Toronto (April 2012)

·       Information Systems and Operations Management Workshop, University of Florida (February 2012)

·       University of Southern California (February 2012)

·       Columbia University (January 2012)

·       Workshop on Information Systems and Economics 2011 (December 2011)

·       Conference on New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation (December 2011)

·       Cornell University (December 2011)

·       Conference on Information Systems and Technology 2011 (November 2011) [Best Student Paper Award]*

·       London Business School (October 2011)

·       Erasmus University Rotterdam (October 2011)

·       Summer Institute in Competitive Strategy (as discussant), UC Berkeley (July 2011)

·       Special track on “Internet and Interactive Marketing” in Marketing Science 2011 (June 2011)

·       Special session on “Game Theory in Marketing: Decisions under Limited Information” in Marketing Science 2011 (June 2011)

·       Special track on “Internet and Interactive Marketing” in Marketing Science 2011 (June 2011)

·       Special track on “Google/WPP Funded Projects” in Marketing Science 2011 (June 2011)

·       Dartmouth College (May 2011)

·       Marketing Academic Research Colloquium at the University of Maryland, College Park (May 2011)

·       Frontiers of Research in Marketing Conference at UT Dallas (February 2011)

·       University of St. Gallen (February 2011)

·       INSEAD (February 2011)

·       “Cross-Platform and Multi-Channel Customer Behavior” conference at the Wharton School (December 2010)

·       MIT (November 2010)

·       Frontiers of Research in Marketing Conference at UT Dallas (February 2010)

·       Special session on “Frontiers in Interactive Marketing” in Marketing Science 2010 (June 2010)

·       Invited tutorial on “Customer Lifetime Value Models,” at the University of Pittsburgh (February 2010)

·       University of Pittsburgh (February 2010)

·       “Customer Insights Conference” at Yale School of Management (May 2010)

·       Panelist for the session on “Customer Lifetime Value Models and Measurements” in the invitation-only conference “The Practice and Impact of Marketing Science” (January 2010)

·       Operations Management and Manufacturing group at Carnegie Mellon University (September 2009)

·       EMAC (June 2009)

·       Special session on “Frontiers in Marketing Channels” at Marketing Science (June 2008)

·       Special session on “Marketing and Operations Management Interface” in the Revenue Management and Pricing Conference (June 2008)

·       Symposium on Challenges in E-Commerce Research (May 2008)

·       Carnegie Mellon University (October 2007)

·       University of California at Berkeley (October 2007)

·       Northwestern University (October 2007)

·       Washington University in St. Louis (October 2007)

·       University of Washington at Seattle (October 2007)

·       University of Minnesota Twin Cities (October 2007)

·       University of Texas at Dallas (October 2007)

·       University of Miami (September 2007)

·       Emory University (September 2007)

·       Hong Kong University of Science and Technology (September 2007)

·       National University of Singapore (September 2007)

·       EMAC (June 2006)

·       Workshop on Information Technology and Systems (December 2005)

 

Other Conference Presentations:

·       Marketing Science 2019 (June 2019)

·       Marketing Science 2018 (June 2018)

·       Marketing Science 2015 (June 2015)

·       Direct Marketing Educational Foundation Research Summit (October 2012)

·       Marketing Science 2012 (June 2012)

·       INFORMS Annual Meeting 2011 (November 2011)

·       Marketing Science 2011 (June 2011)

·       INFORMS Annual Meeting 2010 (November 2010)

·       Marketing Science 2008 (June 2008)

·       Marketing Science 2007 (June 2007)

·       Marketing Science 2006 (June 2006)

 

 

Teaching                

 

At Columbia Business School, Columbia University:

·     Customer Management: Concepts and Tools (MBA elective), Spring 2019, Fall 2019

·     Customer Management: Concepts and Tools (MSBA elective), Fall 2019  

·     Digital Marketing (MBA elective), Spring 2016, Fall 2016, Summer 2017, Spring 2018, Summer 2018, Spring 2019, Summer 2019, scheduled Spring 2021      

·     Marketing: Innovation through Customer Centricity II (MBA core), Spring 2014

·     Marketing Strategy (EMBA core), Fall 2014, Fall 2015, Fall 2016, Fall 2017   

·     Analytical Models in Marketing (PhD), Spring 2015, Spring 2017, Fall 2018, scheduled Spring 2021       

·     Marketing Strategy (UG core), Fall 2014 

·     Supervised multiple Independent Study courses for MBA students, Fall 2013–present  

 

At Tepper School of Business, Carnegie Mellon University:

·     Marketing I (UG core), Fall 2008, Spring 2010, Spring 2011, Spring 2012, Fall 2012

·     Customer Management Using Probability Models (PhD, MBA and UG), Spring 2010, Spring 2011, Spring 2012

·     Analytical Models in Marketing (PhD), Fall 2010, Fall 2011

 

At Wharton School, University of Pennsylvania:

·     Teaching Assistant for “Probability Models in Marketing” (Ph.D., MBA and UG), Peter S. Fader, Spring 2007 and Spring 2008

·     Teaching Assistant for “Pricing” (UG), Z. John Zhang, Fall 2007

·     Teaching Assistant for “Introduction to the Computer as an Analysis Tool” (UG core for the Operations and Information Management Department), Fall 2004, Spring 2005, Fall 2005, Spring 2006, Fall 2006

 

 

Student Advising         

 

Doctoral thesis chair:

·     Amin Sayedi (Marketing, Tepper, 2012; “Essays in Sponsored Search Advertising”; placed at University of North Carolina at Chapel Hill), co-chair

·     Qitian Ren (Marketing, Columbia, 2018; “Consumer Bounded Rationality and Its Marketing Implications”; placed at The Chinese University of Hong Kong, Shenzhen)

·     Fei Long (Marketing, Columbia, 2019; “Long-Term Versus Short-Term Contracting in Salesforce Compensation”; placed at University of North Carolina at Chapel Hill),

·     Woohyun Jason Choi (Marketing, Columbia, 2020; “Essays on Advertising”; placed at Rutgers University)  

 

Doctoral thesis committee member:

·     Aleksandr Gritckevich (Marketing, Columbia, expected 2021)

·     Ryan Dew (Marketing, Columbia, 2018; “Machine Learning Methods for Data-Driven Decisions”, placed at University of Pennsylvania)

·     Abhinav Uppal (Marketing, Wharton, 2018; “Selling Formats in Retailing With Applications to Emerging Markets”, placed at Indian School of Business)

·     Jia Liu (Marketing, Columbia, 2016; “Modeling Text-based Search Behavior: Linking Users’ Online Queries with Their Information Needs”, placed at Hong Kong University of Science and Technology)

·     Tinglong Dai (Operations Management, Tepper, 2013; “Incentives in US Healthcare Operations”; placed at Johns Hopkins University)

·     Yingda Lu (Information Systems, Tepper, 2012; “Essays on Social Media Platforms”; placed at Rensselaer Polytechnic Institute)

·     Tuba Pinar Yildirim (Marketing, University of Pittsburgh, 2012; “Essays on News Media: The Impact of Advertising and User-Generated Content on Media Bias”; placed at University of Pennsylvania)

·     Marcel Goic (Marketing, Tepper, 2011; “Essays on Multi-Product Pricing”; placed at University of Chile)

·     Baojun Jiang (Marketing, Tepper, 2011; “Strategic Analyses of User-Generated Content and Platforms”; placed at Washington University in St. Louis)

·     Liye Ma (Marketing, Tepper, 2011; “Essays on Internet and Network Mediated Marketing Interactions”; placed at University of Maryland, College Park)

·     Jian Ni (Marketing, Tepper, 2010; “A Dynamic Structural Analysis of the Health Care Service Market with Information Asymmetry”; placed at Johns Hopkins University)

·     Ismail Civelek (Operations Management, Tepper, 2010; “Essays in Operations Management”; placed at Northwestern University)

·     John Turner (Operations Management, Tepper, 2010; “Ad Slotting and Pricing:  New Media Planning Models for New Media”; placed at UC Irvine; First Place in George B. Dantzig Dissertation Award 2011 by INFORMS)

·     Zumrut Imamoglu (Economics, Tepper, 2010; “Understanding International Price Dispersion”; placed at Bahçeşehir University)

·     Sameer Mathur (Marketing, Tepper, 2009; “Product-Line Design in Emerging Markets”; placed at McGill University)

 

 

Service                  

 

At Columbia Business School, Columbia University:

·     Curriculum Working Group, 2019–2020 

·     Curriculum and Instruction Committee, 2019–2020

·     Online and Digital Initiatives Faculty Committee, 2018–2019

·     Marketing division course review committee, 2016

·     DRO faculty hiring committee outside observer, 2016–17, 2017–18, 2018-19

·     Marketing faculty recruiting committee, 2013, 2015, 2017, 2019 (chair)  

·     Strategy Cross Disciplinary Area seminar series organizer (Marketing Division representative), 2015, 2016, 2017  

·     Marketing Division PhD committee, 2015–2019  

·     Marketing Camp primary organizer, 2014

 

At Tepper School of Business, Carnegie Mellon University:

·     Marketing area PhD coordinator, 2009–2012

·     Marketing faculty recruiting committee, 2008, 2009, 2010, 2011

·     Marketing area undergraduate faculty advisor, 2009, 2010, 2011

·     Marketing area seminar series coordinator, Fall 2008, 2009, 2010, 2011, 2012, Spring 2013

·     Faculty Computing Committee, 2010, 2011

·     Multiple faculty promotion committees, 2008, 2009, 2010, 2011, 2012