Kinshuk Jerath

 

 

Email: jerath@columbia.edu

Web: www.columbia.edu/~kj2323

SSRN: http://ssrn.com/author=589733

Google Scholar: http://bit.ly/1F2O95g

 

 

Address:

521 Uris Hall

Columbia Business School

Columbia University

3022 Broadway

New York NY 10027-6902

 

Phone: (212) 854-2294

Fax: (212) 854-7647

 

 

Curriculum Vitae

 

Employment

 

Columbia Business School, Columbia University

         Associate Professor of Marketing, July 2013–present (with tenure effective July 2016)

         Class of 1967 Associate Professor of Business, January 2015–June 2016 

 

Tepper School of Business, Carnegie Mellon University

         Assistant Professor of Marketing, July 2008–May 2013 

         Faculty Giving Chair, July 2010–June 2011

 

 

Education

 

Ph.D., Operations and Information Management, August 2008

Wharton School, University of Pennsylvania

 

Bachelor of Technology, Computer Science and Engineering, August 2003

Indian Institute of Technology Bombay

 

 

Research Interests

 

Online advertising

Retailing

Marketing/Operations Management interface (often motivated by retailing issues)

Customer management

 

 

Research Papers by Topic

Unpublished papers are available on SSRN (http://ssrn.com/author=589733) or by request

 

Online Advertising

1.     Jerath, Kinshuk and Amin Sayedi (2017), “Exclusive Placement in Online Advertising,” Working paper, Columbia University.

2.     Amaldoss, Wilfred, Kinshuk Jerath and Amin Sayedi (2016), “Keyword Management Costs and “Broad Match” in Sponsored Search Advertising,” Marketing Science, 35 (2), 259–274.

3.     Jerath, Kinshuk, Liye Ma and Young-Hoon Park (2014), “Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity,” Journal of Marketing Research, 51 (4), 480–486. 

4.     Sayedi, Amin, Kinshuk Jerath and Kannan Srinivasan (2014), “Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising,” Marketing Science, 33 (4), 586–608.

5.     Jerath, Kinshuk, Liye Ma, Young-Hoon Park and Kannan Srinivasan (2011), “A ‘Position Paradox’ in Sponsored Search Auctions,” Marketing Science, 30 (4), 612–627.

 

Retailing

6.     Jerath, Kinshuk, S. Sajeesh and Z. John Zhang (2016), “A Model of Unorganized and Organized Retailing in Emerging Economies,” Marketing Science, 35 (5), 756–778.

7.     Abhishek, Vibhanshu, Kinshuk Jerath and Z. John Zhang (2016), “To Platform-Sell or Resell: Channel Structures in Electronic Retailing,” Management Science, 62 (8), 2259–2280. 

8.     Jiang, Baojun, Kinshuk Jerath and Kannan Srinivasan (2011), “Firm Strategies in the ‘Mid Tail’ of Platform-Based Retailing,” Marketing Science, 30 (5), 757–775. [Lead article]

9.     Goic, Marcel, Kinshuk Jerath and Kannan Srinivasan (2011), “Cross-Market Discounts,” Marketing Science, 30 (1), 134–148.

10.  Jerath, Kinshuk and Z. John Zhang (2010), “Store Within a Store,” Journal of Marketing Research, XLVII (August), 748–763.

11.  Geylani, Tansev, Kinshuk Jerath and Z. John Zhang (2010), “Store Loyalty and Competitive Store-Brand Strategy,” Non-working paper, Columbia University. 

 

Marketing/Operations Management Interface (often motivated by retailing issues)

12.  Jerath, Kinshuk, Sang Kim and Robert Swinney (2017), “Product Quality in a Distribution Channel with Inventory Risk,” Marketing Science, forthcoming.

13.  Dai, Tinglong and Kinshuk Jerath (2016), “Salesforce Contracting Under Yield Uncertainty,” Working paper, Columbia University.

14.  Dai, Tinglong and Kinshuk Jerath (2016), “Impact of Inventory on Quota-Bonus Contracts With Rent Sharing,” Operations Research, 64 (1), 94–98. 

15.  Jerath, Kinshuk, Anuj Kumar and Serguei Netessine (2015), “An Information Stock Model of Customer Behavior in Multichannel Customer Support Services,” Manufacturing & Service Operations Management, 17 (3), 368–383.

16.  Dai, Tinglong and Kinshuk Jerath (2013), “Salesforce Compensation With Inventory Considerations,” Management Science, 59 (11), 2490–2501. 

17.  Jerath, Kinshuk, Serguei Netessine and Senthil K. Veeraraghavan (2010), “Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling,” Management Science, 56 (3), 430–448. [Finalist for Management Science Best Paper Award in Operations Management, 2013]

18.  Jerath, Kinshuk, Serguei Netessine and Z. John Zhang (2010), “Can We All Get Along? Incentive Contracts to Bridge the Marketing and Operations Divide,” Non-working paper, Columbia University.

 

Customer Management

19.  Jerath, Kinshuk, Peter S. Fader and Bruce G.S. Hardie (2016), “Customer-Base Analysis Using Repeated Cross-Sectional Summary (RCSS) Data,” European Journal of Operations Research, 249 (1), 340–350. [Earlier circulated as: “Customer-Base Analysis on a ‘Data Diet’: Model Inference Using Repeated Cross-Sectional Summary (RCSS) Data”]

Š     Jerath, Kinshuk, Anuj Kumar and Serguei Netessine (2015), “An Information Stock Model of Customer Behavior in Multichannel Customer Support Services,” Manufacturing & Service Operations Management, 17 (3), 368–383.

20.  Goic, Marcel, Kinshuk Jerath and Kirthi Kalyanam (2014), “Marketing Attribution in a Multichannel Customer Relationship Setting,” Working paper, Columbia University.

21.  Jerath, Kinshuk, Peter S. Fader and Bruce G.S. Hardie (2011), “New Perspectives on Customer ‘Death’ Using a Generalization of the Pareto/NBD Model,” Marketing Science, 30 (5), 866–880.

22.  Fader, Peter S., Bruce G.S. Hardie and Kinshuk Jerath (2007), “Estimating CLV Using Aggregated Data: The Tuscan Lifestyles Case Revisited,” Journal of Interactive Marketing, 21 (3), 55–71.

 

Other Topics (broadly in online marketing) 

23.  Neslin, Scott, Kinshuk Jerath, Anand Bodapati, Eric T. Bradlow, John Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang (2014), “The Interrelationships between Brand and Channel Choice,” Marketing Letters, 25 (3), 319–330.

24.  Lu, Yingda, Kinshuk Jerath and Param Vir Singh (2013), “The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation,” Management Science, 59 (8), 1783–1799. 

25.  Jerath, Kinshuk and Balaji Padmanabhan (2005), “Query-Driven Conceptual Browsing: A Semi-Automated Approach for Building and Exploring Concepts on the Web,” Proceedings of WITS 2005, 117–122.

 

 

Book Chapters

 

  1. Jerath, Kinshuk, Serguei Netessine and Senthil K. Veeraraghavan (2009), “Opaque Selling Strategies,” in Consumer-Driven Demand and Operations Management Models, Springer. S. Netessine and C. Tang (Eds.).
  2. Jerath, Kinshuk, Z. John Zhang (2016), “Platform Retailing: From Offline “Stores Within a Store” to Online “Marketplaces”,” Accepted in Handbook of Research on Distribution Channels, Edward Elgar Publishing.

 

 

Technical Research Notes

                 

  1. Fader, Peter S., Bruce G.S. Hardie and Kinshuk Jerath (2007), “Deriving an Expression for P(X(t, t+T) = x) Under the Pareto/NBD Model,” http://brucehardie.com/notes/013/.
  2. Fader, Peter S., Bruce G.S. Hardie and Kinshuk Jerath (2007), “Deriving the Likelihood Expression for Holdout Data Under the Pareto/NBD Model.”

 

 

Key Professional Activity, Grants and Honors

                 

Š       Journal of Marketing Research, Editorial Board Member, July 2016–present

Š       Marketing Science, Editorial Board Member, April 2014–present

Š       Production and Operations Management

o   Senior Editor for POM-Marketing Interface Department, August 2015–present

o   Editorial Board Member for POM-Information Systems Interface Department, April 2015–present

Š       Customer Needs and Solutions, Editorial Board Member, July 2013–present 

Š       Chair for 2016, American Statistical Association Section on Statistics in Marketing

Š       Invited faculty speaker at ISMS Doctoral Student Consortium at Marketing Science Conference (2015)

Š       Program Committee Member for 2016 University of Texas at Dallas Frontiers of Research in Marketing Science Conference (2016)

Š       Adobe Digital Marketing Research Award with co-PI Prof. Miklos Sarvary (2014)

Š       Jerome A. Chazen Institute of International Business grant for “The Coexistence of Organized and Unorganized Retailing in Emerging Economies” (2013)

Š       Finalist for Management Science Best Paper Award in Operations Management (2013) 

Š       Distinguished Service Award, Management Science (2015, 2014, 2013, 2010)

Š       Nominated for the MSI Young Scholars Meeting (2013)

Š       Institute for Asian Consumer Insight grant for “The Coexistence of Organized and Unorganized Retailing in Emerging Economies” (2012)

Š       Nominated for Professor’s Institute organized by Direct Marketing Educational Foundation (2012)

Š       MSI research grant for “The Challenges of Communication and Branding in a Digital Era” (2011)

Š       Faculty Giving Chair, Tepper School of Business (20102011)

Š       Google and WPP Research Award with co-PI Prof. Alan Montgomery (2010)

Š       Marketing Science Institute and Wharton Customer Analytics Initiative Research Award (2010) for “Multichannel Customer Behavior in Customer Support Services”

Š       Global Initiatives Research Program, Wharton School of the University of Pennsylvania with co-investigators Prof. John Zhang, Wharton and Prof. S. Sajeesh, Baruch, CUNY (20102011)

Š       Carnegie Bosch Institute Grant with co-investigator R. Ravi (2009)

Š       Berkman Faculty Development Grant (2009)

Š       Russell Ackoff Award for Research on Human Decision Processes (2008)

Š       The Mack Center for Technological Innovation research grant (2007)

Š       Jay H. Baker Retailing Initiative research grant (2005)

Š       Doctoral Fellowship, Wharton School, University of Pennsylvania (20032007)

Š       National Talent Search Scholar, India (19972003)

 

 

Recent Research Presentations

 

Š       Frontiers of Research in Marketing Conference at UT Dallas (scheduled March 2017)

Š       Wharton Baker Retailing Center “Disruption in Retail” conference (October 2016)

Š       Summer Institute in Competitive Strategy (as discussant), UC Berkeley (July 2016)

Š       University of Alberta Marketing Camp (June 2016)

Š       Choice Symposium, workshop on “Advertising and Choice” (May 2016)

Š       UT Austin (May 2016)

Š       Yale University (March 2016)

Š       MIT (PhD lecture; March 2016)

Š       Drexel University (January 2016)

Š       Duke University (December 2015)

Š       Washington University in St. Louis (December 2015)

Š       University of Southern California (November 2015)

Š       City University of New York (October 2015)

Š       Quantitative Marketing and Economics (QME) Conference (October 2015)

Š       University of Chile (October 2015)

Š       China India Insights Conference (September 2015)

Š       Temple University (September 2015)

Š       Faculty speaker at ISMS Doctoral Student Consortium (June 2015)

Š       IDC Herzliya (June 2015)

Š       Sabanci University (May 2015)

Š       Brand Leaders Forum, Center on Global Brand Leadership (May 2015)

Š       Koc University (March 2015) 

Š       Frontiers of Research in Marketing Conference at UT Dallas (February 2015) 

Š       Indian School of Business (December 2014)

Š       Rice University (August 2014)

Š       7th Annual Workshop on Economics of Advertising and Marketing (June 2014)

Š       The Marketing Modelers Group, New York (May 2014)

Š       Stanford University (November 2013)

Š       Annual Four-School (Columbia, NYU, Penn, Yale) Conference (April 2013)

Š       Penn State University (February 2013)

Š       Biennial MSI Young Scholars Meeting (January 2013)

Š       Purdue University (December 2012)

Š       Marketing-Operations Interface Special Session at the Manufacturing and Service Operations Management (MSOM) Society Conference (as discussant) (June 2012)

Š       University of Toronto (April 2012)

Š       Information Systems and Operations Management Workshop, University of Florida (February 2012)

Š       University of Southern California (February 2012)

Š       Columbia University (January 2012)

Š       Conference on New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation (December 2011)

Š       Cornell University (December 2011)

Š       London Business School (October 2011)

Š       Erasmus University Rotterdam (October 2011)

Š       Summer Institute in Competitive Strategy (as discussant), UC Berkeley (July 2011)

Š       Dartmouth (May 2011)

Š       Marketing Academic Research Colloquium at the University of Maryland, College Park (May 2011)

Š       Frontiers of Research in Marketing Conference at UT Dallas (February 2011)

Š       University of St. Gallen (February 2011)

Š       INSEAD (February 2011)

 

 

Teaching

 

Columbia Business School, Columbia University

Š     Digital Marketing (MBA elective), Spring 2016, Fall 2016, scheduled Summer 2017   

Š     Marketing Strategy (EMBA core), Fall 2014, Fall 2015, Fall 2016  

Š     Marketing: Innovation through Customer Centricity II (MBA core), Spring 2014

Š     Analytical Models in Marketing (PhD), Spring 2015, Spring 2017 

Š     Marketing Strategy (UG core), Fall 2014 

Š     Supervised multiple Independent Study courses for MBA students, Fall 2013–present  

 

Tepper School of Business, Carnegie Mellon University

Š     Marketing I (UG core), Fall 2008, Spring 2010, Spring 2011, Spring 2012, Fall 2012

Š     Customer Management Using Probability Models (PhD, MBA and UG), Spring 2010, Spring 2011, Spring 2012

Š     Analytical Models in Marketing (PhD), Fall 2010, Fall 2011

 

 

                  Last Updated: February 2017