Olivier TOUBIA's home page

David W. Zalaznick Associate Professor of Business
Columbia Business School
522 Uris Hall, 3022 Broadway, New York, NY 10027-6902
ot2107@columbia.edu

EDUCATION
Ph.D., Marketing, 2004
Massachusetts Institute of Technology, Sloan School of Management, Cambridge, MA.
Advisor: John R. Hauser
Committee members: Duncan Simester, Ely Dahan

S.M., Operations Research, January 2001
Massachusetts Institute of Technology, Cambridge, MA.
Thesis title: “Interior Point Methods Applied to Internet Conjoint Analysis”
Advisors: John R. Hauser & Duncan Simester

Ingénieur, June 2000
Ecole Centrale Paris, Paris, France

RESEARCH INTERESTS
New Product Development, Market Research, Idea Generation, Adaptive Experimental Designs, Preference Measurement, Diffusion of Innovation, Behavioral Economics, Social Networks.

HONORS AND AWARDS
MSI Young Scholar, 2007
Winner, John Little award for best marketing paper published in Marketing Science or Management Science, 2006
Winner, John A. Howard AMA dissertation award, 2005
Winner, Frank M. Bass outstanding dissertation award, 2005
Finalist, Paul Green paper award for best paper published in the Journal of Marketing Research, 2004
Winner, John Little award for best marketing paper published in Marketing Science or Management Science, 2003
Presidential Fellow, Massachusetts Institute of Technology, Cambridge, MA., 2001-2004
Recipient of the Jean Walter Zellidja Fellowship (Académie Française), 1999
Recipient of the Jean Gaillard Memorial Fellowship, 1999

PROFESSIONAL ACTIVITY
Member of the editorial board and ad-hoc Area Editor, Marketing Science
Member of the editorial board, International Journal of Research in Marketing, International Journal of Operations Research and Information Systems.
Member of the American Statistical Association and chair of the Section on Statistics in Marketing
Ad-hoc reviewer: Applied Stochastic Models in Business and Industry, Decision Support Systems, Interfaces, International Journal of Product Development, Journal of Business and Economic Statistics, Journal of Marketing Research, Management Science, Marketing Letters, Psychometrika, Review of Marketing Science.

JOURNAL PUBLICATIONS
Toubia, Olivier, Duncan I. Simester, John R. Hauser, and Ely Dahan (2003), “Fast Polyhedral Adaptive Conjoint Estimation,” Marketing Science, 22(3) (lead article).
Winner, 2003 John Little award for best marketing paper published in Marketing Science or Management Science.
Winner, 2005 Frank M. Bass outstanding dissertation award

Toubia, Olivier, John R. Hauser, and Duncan I. Simester (2004), “Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis,” Journal of Marketing Research.
Finalist, Paul Green paper award for best paper published in the Journal of Marketing Research.

Hauser, John R., and Olivier Toubia (2005), “The Impact of Utility Balance and Endogeneity in Conjoint Analysis,” Marketing Science, 24(3) (authors listed alphabetically).

Toubia, Olivier (2006), "Idea Generation, Creativity, and Incentives," Marketing Science, 22(3) (lead article).
Winner, 2006 John Little award for best marketing paper published in Marketing Science or Management Science.

Toubia, Olivier, and Laurent Flores (2007), "Adaptive Idea Screening Using Consumers," Marketing Science, 26(3).

Toubia, Olivier, John R.Hauser, and Rosanna Garcia (2007), "Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application," Marketing Science, 26(5) (lead article).
Winner, 2005 John A. Howard AMA dissertation award.

Toubia, Olivier, and John R. Hauser (2007), “On Managerial Efficiency for Experimental Designs,” Marketing Science, 26(6).

Evgeniou, Theodoros, Massimilano Pontil, and Olivier Toubia (2007), "A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation," Marketing Science, 26(6) (authors listed alphabetically).

Abernethy, Jacob, Theodoros Evgeniou, Olivier Toubia, and Jean-Philippe Vert (2008), "Eliciting Consumer Preferences using Robust Adaptive Choice Questionnaires," IEEE Transactions on Knowledge and Data Engineering, 20(2) (authors listed alphabetically).

Netzer, Oded, Olivier Toubia, Eric T. Bradlow, Ely Dahan, Theodoros Evgeniou, Fred M. Feinberg, Eleanor M. Feit, Sam K. Hui, Joseph Johnson, John C. Liechty, James B. Orlin, Vithala R. Rao (2008), “Beyond Conjoint Analysis: Advances in Preference Measurement,” Marketing Letters, 19(3).

Jarnebrant, Peter, Olivier Toubia, and Eric Johnson, “The Silver Lining Effect: Formal Analysis and Experiments,” Management Science, 55(11).

Stephen, Andrew and Olivier Toubia, “Explaining the Power-Law Degree Distribution in a Social Commerce Network,” Social Networks, 31 (262-270).

Stephen, Andrew and Olivier Toubia, “Deriving Value from Social Commerce Networks,” forthcoming, Journal of Marketing Research.

Hauser, John, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, and Daria Salinskaia, “Disjunctions of Conjunctions, Cognitive Complexity, and Consideration Sets,” forthcoming, Journal of Marketing Research.

BOOK CHAPTERS
Toubia, Olivier, Theodoros Evgeniou, and John R. Hauser (2007), "Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design," in Conjoint Measurement: Methods and Applications (fourth edition) (edited by Anders Gustafsson, Andreas Herrmann, and Frank Huber), Springer.

Toubia, Olivier, “New Product Development,” forthcoming, Handbook of Technology Management.

COURSES TAUGHT
New Product Development
Managing Marketing Programs