OLIVIER TOUBIA

Professor of Business
Columbia Business School
522 Uris Hall, 3022 Broadway, New York, NY 10027-6902
ot2107@columbia.edu


EDUCATION
Ph.D., Marketing, 2004
Massachusetts Institute of Technology, Sloan School of Management, Cambridge, MA.

S.M., Operations Research, January 2001
Massachusetts Institute of Technology, Cambridge, MA.

Ingénieur, June 2000
Ecole Centrale Paris, Paris, France


RESEARCH INTERESTS
New Product Development, Market Research, Idea Generation, Adaptive Experimental Designs, Preference Measurement, Diffusion of Innovation, Behavioral Economics, Social Networks.


HONORS AND AWARDS
AMA Seth Foundation Doctoral Consortium Faculty Fellow, 2013.
Finalist, INFORMS Society for Marketing Science Long Term Impact Award, 2013.
Haring Symposium Distinguished Scholar, 2013.
Winner, Don Lehmann award for best dissertation-based paper published in the Journal of Marketing Research or the Journal of Marketing, 2012.
Finalist, INFORMS Society for Marketing Science Long Term Impact Award, 2012.
Finalist, INFORMS Society for Marketing Science Long Term Impact Award, 2011.
AMA Seth Foundation Doctoral Consortium Faculty Fellow, 2011.
Finalist, Paul Green paper award for best paper published in the Journal of Marketing Research, 2010
Management Science Meritorious Service Award, 2010.
AMA Seth Foundation Doctoral Consortium Faculty Fellow, 2010.
MSI Young Scholar, 2007
Winner, John Little award for best marketing paper published in Marketing Science or Management Science, 2006
Winner, John A. Howard AMA dissertation award, 2005
Winner, Frank M. Bass outstanding dissertation award, 2005
Finalist, Paul Green paper award for best paper published in the Journal of Marketing Research, 2004
Winner, John Little award for best marketing paper published in Marketing Science or Management Science, 2003
Presidential Fellow, Massachusetts Institute of Technology, Cambridge, MA., 2001-2004
Recipient of the Jean Walter Zellidja Fellowship (Académie Française), 1999
Recipient of the Jean Gaillard Memorial Fellowship, 1999


PROFESSIONAL ACTIVITY
Senior Editor: Customer Needs and Solutions.
Associate Editor: International Journal of Research in Marketing, Journal of Consumer Research, Operations Research.
Member of the editorial board: Journal of Marketing Research, Marketing Science.
Ad-hoc reviewer: Applied Stochastic Models in Business and Industry, California Management Review, Decision Support Systems, European Journal of Operations Research, Interfaces, International Journal of Product Development, Journal of Behavioral Decision Making, Journal of Business and Economic Statistics, Management Science, Marketing Letters, Product and Operation Management, Psychometrika, Review of Marketing Science.
Member of the Scientific Committee, Recherche et Applications en Marketing.


JOURNAL PUBLICATIONS
Toubia, Olivier, Duncan I. Simester, John R. Hauser, and Ely Dahan (2003), "Fast Polyhedral Adaptive Conjoint Estimation," Marketing Science, 22(3) (lead article).
Winner, 2003 John Little award for best marketing paper published in Marketing Science or Management Science.
Winner, 2005 Frank M. Bass outstanding dissertation award
Finalist, 2011 INFORMS Society for Marketing Science Long Term Impact Award
Finalist, 2012 INFORMS Society for Marketing Science Long Term Impact Award
Finalist, 2013 INFORMS Society for Marketing Science Long Term Impact Award


Toubia, Olivier, John R. Hauser, and Duncan I. Simester (2004), "Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis," Journal of Marketing Research.
Finalist, Paul Green paper award for best paper published in the Journal of Marketing Research.


Hauser, John R., and Olivier Toubia (2005), "The Impact of Utility Balance and Endogeneity in Conjoint Analysis," Marketing Science, 24(3) (authors listed alphabetically).


Toubia, Olivier (2006), "Idea Generation, Creativity, and Incentives," Marketing Science, 22(3) (lead article).
Winner, 2006 John Little award for best marketing paper published in Marketing Science or Management Science.
Finalist, 2013 INFORMS Society for Marketing Science Long Term Impact Award


Toubia, Olivier, and Laurent Flores (2007), "Adaptive Idea Screening Using Consumers," Marketing Science, 26(3).


Toubia, Olivier, John R.Hauser, and Rosanna Garcia (2007), "Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application," Marketing Science, 26(5) (lead article).
Winner, 2005 John A. Howard AMA dissertation award.


Toubia, Olivier, and John R. Hauser (2007), "On Managerial Efficiency for Experimental Designs," Marketing Science, 26(6).


Evgeniou, Theodoros, Massimilano Pontil, and Olivier Toubia (2007), "A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation," Marketing Science, 26(6) (authors listed alphabetically).


Abernethy, Jacob, Theodoros Evgeniou, Olivier Toubia, and Jean-Philippe Vert (2008), "Eliciting Consumer Preferences using Robust Adaptive Choice Questionnaires," IEEE Transactions on Knowledge and Data Engineering, 20(2) (authors listed alphabetically).


Netzer, Oded, Olivier Toubia, Eric T. Bradlow, Ely Dahan, Theodoros Evgeniou, Fred M. Feinberg, Eleanor M. Feit, Sam K. Hui, Joseph Johnson, John C. Liechty, James B. Orlin, Vithala R. Rao (2008), "Beyond Conjoint Analysis: Advances in Preference Measurement," Marketing Letters, 19(3).


Jarnebrant, Peter, Olivier Toubia, and Eric Johnson (2009), "The Silver Lining Effect: Formal Analysis and Experiments," Management Science, 55(11).


Stephen, Andrew and Olivier Toubia (2009), "Explaining the Power-Law Degree Distribution in a Social Commerce Network," Social Networks, 31 (262-270).


Ofek, Elie, and Olivier Toubia (2009), "Marketing and Innovation Management: An Integrated Perspective," Foundations and Trends in Marketing, 4(2), (77-128).


Stephen, Andrew and Olivier Toubia (2010), "Deriving Value from Social Commerce Networks," Journal of Marketing Research, 47(2), 215-228.
Finalist, Paul Green paper award for best paper published in the Journal of Marketing Research.
Winner, Don Lehmann award for best dissertation-based paper published in the Journal of Marketing Research of the Journal of Marketing.


Hauser, John, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, and Daria Dzyabura (2010), "Disjunctions of Conjunctions, Cognitive Complexity, and Consideration Sets," Journal of Marketing Research, 47(3), 485-496.


Toubia, Olivier, Martijn G. de Jong, Daniel Stieger, and Johann Fueller (2012), "Measuring Consumer Preferences Using Conjoint Poker," Marketing Science, 31(1), 138-156.


Toubia, Olivier, Eric Johnson, Theodoros Evgeniou, and Philippe Delquié (2013), "Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters," Management Science, 59(3), 613-640.


Toubia, Olivier, and Andrew T. Stephen (2013), “Intrinsic versus Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?”, Marketing Science, 32(3), 368-392 (lead article).


Toubia, Olivier, Jacob Goldenberg, and Rosanna Garcia (2014), “Improving Penetration Forecasts Using Social Interactions Data,” forthcoming, Management Science.


BOOK CHAPTERS
Toubia, Olivier, Theodoros Evgeniou, and John R. Hauser (2007), "Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design," in Conjoint Measurement: Methods and Applications (fourth edition) (edited by Anders Gustafsson, Andreas Herrmann, and Frank Huber), Springer.


Toubia, Olivier (2010), "New Product Development," Handbook of Technology Management (edited by Hossein Bidgoli).


COURSES TAUGHT
New Product Development
Customer-Centric Innovation
Managing Marketing Programs









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