Class Preview
April 9 and 11

Two cases on networks (and Network Workbook due on the 11th!)

Network Case I: Extra-organizational networks
 

Case: Jerry Sanders

  Decision Maker:  Jerry Sanders (this case is not so much a “decision” but a chance to analyze the networking of a successful entrepreneur)

1. What types of contacts does Sanders cultivate? How do they affect his business activities?

2. What techniques does Sanders use to expand his social network?

3. Do you agree with Sanders’ emphasis on building the image of X-Cardia in addition to building its technologies?  Why or why not?  What do you think of the network mechanisms he used to build the image?
 
 

Network Case II: Intra-organizational networks
 

Case: Managing Xerox’s Multinational Development Center

  Decision Maker:  John Clendenin

1. For each change in Cledenin’s social network throughout the case, diagram his social network (i.e., who is connected to whom), indicating strong/weak ties, redundant ties and structural holes.

2. What techniques does Clendenin use to expand his social network?

3. What would you recommend Clendenin do in his position at the end of the case to change and use his social network?

Due: Your completed Network Workbook.