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Research
Preference and choice models, product design, emerging markets, algorithms. Teaching Catching Growth Wave in Emerging Markets (MBA/EMBA). Mathematical Models in Marketing (PhD). Publications Are listed and are available for download here. Cases Amazon: Taking on India (2017) Finding Coherence in Diversified Conglomerates: How Tata and 3M Pursue Strategic Growth (2017) Sanitary Protection: Issues and Outlook in Emerging Markets (2016) Walmart: from China to India (2012) Scrabulous on Facebook (2011) Launch of the Indian Premier League (2009) Cases and teaching notes for instructors are available from Columbia caseworks. |
