Rajeev Kohli
Ira Leon Rennert Professor of Business

Vita (pdf) | e-mail
Preference and choice models, product design, emerging markets, algorithms.

Catching Growth Wave in Emerging Markets (MBA/EMBA).
Mathematical Models in Marketing (PhD).

Are listed and are available for download here.

Amazon: Taking on India (2017)
Finding Coherence in Diversified Conglomerates: How Tata and 3M Pursue Strategic Growth (2017)
Sanitary Protection: Issues and Outlook in Emerging Markets (2016)
Walmart: from China to India (2012)
Scrabulous on Facebook (2011)
Launch of the Indian Premier League (2009)

Cases and teaching notes for instructors are available from Columbia caseworks.