 Rajeev Kohli -
Cases
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Walmart: From China
to India In September 2012 Walmart became the first multinational retailer to enter into India. The company would need to invest heavily in processing, refrigeration, storage and information systems to open and operate stores in the country The International division's executives had thought that similar investments would pay off when they invested in retail stores in China, only to experience early missteps. Would India be different? What approach should Walmart employ in India to achieve a more direct route to success?
Scrabulous on
Facebook In 2007, when Facebook was adding
one million new users a week, two brothers who lived
near India's Calcutta airport launched Scrabulous -
a virtual copy of Hasbro's 70-year-old word game,
Scrabble. Mark Blecher, Hasbro's SVP of digital
media, faced an unwelcome predicament: Should he
order the company's legal team to end what seemed a
clear case of piracy? Or was there a better option,
one that would avoid alienating the hundreds of
thousands of puzzle enthusiasts who used the
Facebook app, and who had probably helped the board
game achieve record sales? Students view the
conflict from the perspective of both Hasbro and the
Agarwalla brothers, and with insights and exhibits
on the rise of social media and digital piracy,
confront questions about Blecher's strategy, the
consequences of a lawsuit, and the value of
Scrabulous as an online game and to the Hasbro
brand.
It's December 2007 and Lalit Modi has just four months before his newly launched domestic Indian cricket league is to play its first match. Modi, who previously led the marketing committee for the Board of Control for Cricket in India, wants to create a city-based franchise system for cricket modeled on US sports franchises. His league would rely on a fast-paced version of cricket called Twenty20 that limits matches to three hours. Meanwhile, as Modi considered how to structure player compensation and best attract investors, a rival Twenty20 league has begun, backed by the owner of an Indian entertainment group. In this case students consider data relating to the sports and entertainment audience in India, as well as other successful sports franchises, to recommend how the league could create a marketable and sustainable business model. |