Reasons
for Buying on the Internet
Lower
Cost
-
Software.Net
offers
electronic distribution of software at reduced prices. 35,000 pages of
on-line news and reviews, and 9000 products. Weekly sales of over 5,000
pieces of software
Convenience
Uniqueness
-
MUSIC
: CD LINK sells music CD's on the WWW. Privides 20 second snippets
of each song
Reasons
for Not Buying
on the Internet
-
Never Bought Before
-
Nothing Unique
-
Unknown Vendor
-
Unknown Quality
-
Cannot See Product Before Buying
-
Insecure Payment Method
Issues
-
Which types of products are
most likely to succeed?
-
How can companies overcome the
barriers to adoption?
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