Products Commodities
Few		 Differentiated
Many
Services Few
Customized		 Many
Standardized
Sellers Many
Local		 Concentrated
Regional
Buyers Few
Local		 Many
Dispersed
Exchange Local
Direct		 Remote
Indirect
 Evolutionary Change


From


To
Terms & Conditions Negotiated Contractual
Intermediaries Few
Limited Function		 Many
Extensive Function
Institutions Regulation
Public Goods
Public Safety
Buyer Information Direct
Personal		 Sponsored
Technology Artisan Complex
Seller Resources Small
CentralizedHuman Capital		 Large
Distributed
Technological