What's Hot !

The most common products currently bought on the WWW are software, books and music. Increasingly, people are making airline and hotel reservations, especially through Prodigy, America Online and Compuserve. 
 
  • Why do consumers prefer to make these purchases on the WWW? 
  • Which other products do you expect to sell in the future? 

    • Consider the following typology by Nelson in answering the above questions.

    Search Goods
    like cars, which require information search before purchase

    Experience Goods
    like ice-cream, which are evaluated only by consuming

    Reputation Goods
    like doctor services, which are evaluated by reputation 
     

    Issues

    • Why are some products selling on the web more than others?
    • How do you suggest marketing search, experience and reputation goods?
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