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Reasons for Selling on the Internet

Cost savings in

• Production 
• Distribution 
• Advertising 
• Promotion 
• Shelf-space 
• Salesforce 

Access to remote or niche markets

• Virtual Vineyards sells wines and gourmet foods from small producers. 
• SeniorCom offers services for senior citizens 

Access to new customers

• New York Times Classified 

Alternative access to traditional customer

• L.L. Bean use the WWW as a secondary access to consumers. Presently, however, they do not take orders on the Internet. 

Only feasible on the Internet

• Try searching for bread and breakfast in Wales in the classified section of London Times 

Testing new products before market launch