Columbia Business School




Rajeev Kohli
Ira Leon Rennert Professor of Business
Chair, Marketing Division

I have research interests in the following five areas: (i) mathematical models of consumer  preference and choice, (ii) product development, (iii) pricing, (iv) analysis of  algorithms, and (v) marketing, and policy issues, in emerging markets.

I teach a course on marketing models to PhD students, and courses on business opportunities in India, and new product development, to MBA and Executive MBA students at Columbia Business School. I also teach executive programs in the United States, Asia, and Europe, in such areas as emerging markets, innovation, and product development.



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Updated July 1, 2010