Rajeev Kohli - Publications


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Most of my papers can be downloaded here or from this page at the Columbia Business School web site.


Kohli, Rajeev and Jagdish Bhagwati (2012), "Organized Retailing in India: Issues and Outlook," forthcoming in Indian Economic Policies in the Twenty-First Century, Jagdhish Bhagwati and Arvind Panagariya (eds.), Cambridge University Press.
[download]

Koenigsberg, Oded, Rajeev Kohli and Ricardo Montoya (2011), "The Design of Durable Goods,''  Marketing Science, 30 (1), 111-122.
[download pdf]

Gaur, Daya, Ramesh Krishnamurti and Rajeev Kohli (2011), "Erratum to: The Capacitated Max k-Cut Problem," Mathematial Programming (Series A), 126 (1), 191.

Koenigsberg, Oded, Rajeev Kohli and Ricardo Montoya (2010), "Package Size Decisions,''   Management Science, 56 (3): 485
494.
[download pdf]

Gaur, Daya, Ramesh Krishnamurti and Rajeev Kohli  (2009), "Conflict Resolution in the Scheduling of Television Commercials," Operations Research, 57 (5), 10981105.
[abstract]
 
Jedidi, Kamel and Rajeev Kohli (2008) “Inferring Latent Class Lexicographic Rules From Choice Data,” Journal of Mathematical Psychology, 52 (4), 241–249.

Iyengar, Raghuram, Kamel Jedidi and Rajeev Kohli (2008), "A Conjoint Approach to Multi-Part Pricing," Journal of Marketing Research, 45 (2), 195210. Finalist for the 2008 Paul Green Award for contributions to the practice of marketing research.
[download pdf]


Gaur, Daya, Ramesh Krishnamurti and Rajeev Kohli (2008), "The Capacitated Max k-Cut Problem," Mathematical Programming (A), 115, 6572.
[download pdf]


Kohli, Rajeev and Kamel Jedidi (2007), "Representation and Inference of Lexicographic Preference Models and Their Variants," Marketing Science, 26 (3), 380
399.
[download pdf]

Kohli, Rajeev and Ramesh Krishnamurti (2007), "Probabilistic Greedy Algorithms for Satisfiability Problems,'' in  Approximation Algorithms and Metaheuristics, T.F. Gonzalez (Ed.), New York: Kluwer.

Kohli, Rajeev and Raaj Sah (2006), “Research Note: Some Empirical Regularities in Market Shares,” Management Science, 52 (11), 1792
–1798.
[download pdf]

Kohli, Rajeev, Ramesh Krishnamurti and Kamel Jedidi (2006), “Subset Conjunctive Rules for Breast-Cancer Diagnosis,”  Discrete Applied Mathematics, 154 (7), 11001132.
[download pdf]

Kohli, Rajeev and Kamel Jedidi (2005), “Probabilistic Subset Conjunction,” Psychometrika, 70 (4), 737–757.
[download pdf]

Jedidi, Kamel  and Rajeev Kohli (2005), "Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers,''  Journal of Marketing Research, 42 (3), 483
494.
[download pdf]

Kohli, Rajeev, Ramesh Krishnamurti and Prakash Mirchandani (2004), "Average Performance of Greedy Heuristics for the Integer Knapsack Problem,'' European Journal of Operational Research, 154 (1), 3645.
[download pdf]

Iyengar, Raghunath and Rajeev Kohli (2003),  "Why Parrondo's Paradox is Irrelevant for Utility Theory, Stock Buying and the Emergence of Life," Complexity, 9 (1), 23
27.

Kohli, Rajeev (2001), "Infrastructure of E-Business," in Digital Marketing, Jerry Wind and Vijay Mahajan (eds.).

Ansari, Asim, Skander Essegaier and Rajeev Kohli (2000), "Internet Recommendation Systems,'' Journal of Marketing Research, 37 (August), 363–375. Finalist for the 2005 O’Dell Award for the most significant, long-term contribution to marketing theory, methodology, and/or practice.
[download pdf]

Kohli, Rajeev (1999), "Lexicographic Systems," Complexity, 4 (4), 15
25.

Kohli, Rajeev, Donald R. Lehmann and Jae Pae (1999), "Extent and Impact of Incubation Time in New Product Diffusion," Journal of Product Innovation Management, 16 (March) 134
–144.
[download pdf]

Jedidi, Kamel, Rajeev Kohli and Wayne DeSarbo (1996), "Consideration Sets in Conjoint Analysis," Journal of Marketing Research, 28, August, 364
–172.
[download pdf]

Mirchandani, Prakash, Rajeev Kohli and Arie Tamir (1996) "Capacitated Location Problems on a Line," Transportation Science, 30, 75
80.
[download pdf]

Kohli, Rajeev, Ramesh Krishnamurti and Prakash Mirchandani (1995), "The Minimum Satisfiability Problem." SIAM Journal on Discrete Mathematics, 7 (2), 275–283.
[download pdf]

Kohli, Rajeev and Ramesh Krishnamurti (1995), "Joint Performance of Greedy Heuristics for the Integer Knapsack Problem," Discrete Applied Mathematics, 56, 37
48.
[download pdf]

Kohli, Rajeev and Heungsoo Park (1994), "Coordinating Buyer-Seller Transactions Across Multiple Products,'' Management Science, 40 (9), September, 1145
150.
[download pdf]

Kohli, Rajeev and Ramesh Krishnamurti (1992), "A Total Value Greedy Heuristic for the Integer Knapsack Problem," Operations Research Letters, 12, 65
71.
[download pdf]

Kohli, Rajeev and Vijay Mahajan (1991), "A Reservation Price Model for Optimal Pricing of Multiattribute Products in Conjoint  Analysis," Journal of Marketing Research, 38, August, 347
354.
[download pdf]

Gupta, Sunil and Rajeev Kohli, (1990), "Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues,'' Marketing Science, 9 (3), Summer, 230
–346.
[download pdf]

Kohli, Rajeev and R. Sukumar (1990), "Heuristics for Product Line Design Using Conjoint Analysis." Management Science, 36 (12), December, 1464
1478.
[download pdf]

Kohli, Rajeev and Ramesh Krishnamurti (1989), "Average Performance of Heuristics for Satisfiability,'' SIAM Journal on Discrete Mathematics, 2, November, 508
–523.
[download pdf]

Kohli, Rajeev and Ramesh Krishnamurti (1989), "Optimal Product Design Using Conjoint Analysis: Computational Complexity and Algorithms," European Journal of Operational Research, 40,186
–195.
[download pdf]

Kohli, Rajeev and Heungsoo Park (1989), "A Cooperative Game Theory Model for Quantity Discounts," Management Science, 35 (6), June, 693
707.
[download pdf]

Kohli, Rajeev (1988), "Assessing Interaction Effects in Latin-Square type Designs," International Journal of Research in Marketing, 5, 25
37.
[download pdf]

Kohli, Rajeev (1988), "Assessing Attribute Significance in Conjoint Analysis: Nonparametric Tests and Validation." Journal of Marketing Research, 25 (May), 123
–133.
[download pdf]

Kohli, Rajeev and Ramesh Krishnamurti (1987), "A Heuristic Approach to Product Design," Management Science, 33, December, 1523
–133.
[download pdf].