Rajeev Kohli - Publications


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Most of my papers can be downloaded here or from this page at the Columbia Business School web site.


Kohli, Rajeev and Jagdish Bhagwati (2012), "Organized Retailing in India: Issues and Outlook," forthcoming in Indian Economic Policies in the Twenty-First Century, Jagdhish Bhagwati and Arvind Panagariya (eds.), Cambridge University Press.
[download]

Koenigsberg, Oded, Rajeev Kohli and Ricardo Montoya (2011), "The Design of Durable Goods,''  Marketing Science, 30 (1), 111-122.
[download pdf]

Gaur, Daya, Ramesh Krishnamurti and Rajeev Kohli (2011), "Erratum to: The Capacitated Max k-Cut Problem," Mathematial Programming (Series A), 126 (1), 191.

Koenigsberg, Oded, Rajeev Kohli and Ricardo Montoya (2010), "Package Size Decisions,''   Management Science, 56 (3): 485
494.
[download pdf]

Gaur, Daya, Ramesh Krishnamurti and Rajeev Kohli  (2009), "Conflict Resolution in the Scheduling of Television Commercials," Operations Research, 57 (5), 10981105.
[abstract]
 
Jedidi, Kamel and Rajeev Kohli (2008) �Inferring Latent Class Lexicographic Rules From Choice Data,� Journal of Mathematical Psychology, 52 (4), 241�249.

Iyengar, Raghuram, Kamel Jedidi and Rajeev Kohli (2008), "A Conjoint Approach to Multi-Part Pricing," Journal of Marketing Research, 45 (2), 195210. Finalist for the 2008 Paul Green Award for contributions to the practice of marketing research.
[download pdf]


Gaur, Daya, Ramesh Krishnamurti and Rajeev Kohli (2008), "The Capacitated Max k-Cut Problem," Mathematical Programming (A), 115, 6572.
[download pdf]


Kohli, Rajeev and Kamel Jedidi (2007), "Representation and Inference of Lexicographic Preference Models and Their Variants," Marketing Science, 26 (3), 380
399.
[download pdf]

Kohli, Rajeev and Ramesh Krishnamurti (2007), "Probabilistic Greedy Algorithms for Satisfiability Problems,'' in  Approximation Algorithms and Metaheuristics, T.F. Gonzalez (Ed.), New York: Kluwer.

Kohli, Rajeev and Raaj Sah (2006), �Research Note: Some Empirical Regularities in Market Shares,� Management Science, 52 (11), 1792
�1798.
[download pdf]

Kohli, Rajeev, Ramesh Krishnamurti and Kamel Jedidi (2006), �Subset Conjunctive Rules for Breast-Cancer Diagnosis,�  Discrete Applied Mathematics, 154 (7), 11001132.
[download pdf]

Kohli, Rajeev and Kamel Jedidi (2005), �Probabilistic Subset Conjunction,� Psychometrika, 70 (4), 737�757.
[download pdf]

Jedidi, Kamel  and Rajeev Kohli (2005), "Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers,''  Journal of Marketing Research, 42 (3), 483
494.
[download pdf]

Kohli, Rajeev, Ramesh Krishnamurti and Prakash Mirchandani (2004), "Average Performance of Greedy Heuristics for the Integer Knapsack Problem,'' European Journal of Operational Research, 154 (1), 3645.
[download pdf]

Iyengar, Raghunath and Rajeev Kohli (2003),  "Why Parrondo's Paradox is Irrelevant for Utility Theory, Stock Buying and the Emergence of Life," Complexity, 9 (1), 23
27.

Kohli, Rajeev (2001), "Infrastructure of E-Business," in Digital Marketing, Jerry Wind and Vijay Mahajan (eds.).

Ansari, Asim, Skander Essegaier and Rajeev Kohli (2000), "Internet Recommendation Systems,'' Journal of Marketing Research, 37 (August), 363�375. Finalist for the 2005 O�Dell Award for the most significant, long-term contribution to marketing theory, methodology, and/or practice.
[download pdf]

Kohli, Rajeev (1999), "Lexicographic Systems," Complexity, 4 (4), 15
25.

Kohli, Rajeev, Donald R. Lehmann and Jae Pae (1999), "Extent and Impact of Incubation Time in New Product Diffusion," Journal of Product Innovation Management, 16 (March) 134
�144.
[download pdf]

Jedidi, Kamel, Rajeev Kohli and Wayne DeSarbo (1996), "Consideration Sets in Conjoint Analysis," Journal of Marketing Research, 28, August, 364
�172.
[download pdf]

Mirchandani, Prakash, Rajeev Kohli and Arie Tamir (1996) "Capacitated Location Problems on a Line," Transportation Science, 30, 75
80.
[download pdf]

Kohli, Rajeev, Ramesh Krishnamurti and Prakash Mirchandani (1995), "The Minimum Satisfiability Problem." SIAM Journal on Discrete Mathematics, 7 (2), 275�283.
[download pdf]

Kohli, Rajeev and Ramesh Krishnamurti (1995), "Joint Performance of Greedy Heuristics for the Integer Knapsack Problem," Discrete Applied Mathematics, 56, 37
48.
[download pdf]

Kohli, Rajeev and Heungsoo Park (1994), "Coordinating Buyer-Seller Transactions Across Multiple Products,'' Management Science, 40 (9), September, 1145
150.
[download pdf]

Kohli, Rajeev and Ramesh Krishnamurti (1992), "A Total Value Greedy Heuristic for the Integer Knapsack Problem," Operations Research Letters, 12, 65
71.
[download pdf]

Kohli, Rajeev and Vijay Mahajan (1991), "A Reservation Price Model for Optimal Pricing of Multiattribute Products in Conjoint  Analysis," Journal of Marketing Research, 38, August, 347
354.
[download pdf]

Gupta, Sunil and Rajeev Kohli, (1990), "Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues,'' Marketing Science, 9 (3), Summer, 230
�346.
[download pdf]

Kohli, Rajeev and R. Sukumar (1990), "Heuristics for Product Line Design Using Conjoint Analysis." Management Science, 36 (12), December, 1464
1478.
[download pdf]

Kohli, Rajeev and Ramesh Krishnamurti (1989), "Average Performance of Heuristics for Satisfiability,'' SIAM Journal on Discrete Mathematics, 2, November, 508
�523.
[download pdf]

Kohli, Rajeev and Ramesh Krishnamurti (1989), "Optimal Product Design Using Conjoint Analysis: Computational Complexity and Algorithms," European Journal of Operational Research, 40,186
�195.
[download pdf]

Kohli, Rajeev and Heungsoo Park (1989), "A Cooperative Game Theory Model for Quantity Discounts," Management Science, 35 (6), June, 693
707.
[download pdf]

Kohli, Rajeev (1988), "Assessing Interaction Effects in Latin-Square type Designs," International Journal of Research in Marketing, 5, 25
37.
[download pdf]

Kohli, Rajeev (1988), "Assessing Attribute Significance in Conjoint Analysis: Nonparametric Tests and Validation." Journal of Marketing Research, 25 (May), 123
�133.
[download pdf]

Kohli, Rajeev and Ramesh Krishnamurti (1987), "A Heuristic Approach to Product Design," Management Science, 33, December, 1523
�133.
[download pdf].