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| Koenigsberg, Oded, Rajeev Kohli and Ricardo Montoya
(2009), "The Lives of Durable Goods." Koenigsberg, Oded, Rajeev Kohli and Ricardo Montoya (2009), "Package Sizes Decisions." Koenigsberg, Oded, Rajeev Kohli and Ricardo Montoya (2007), "Package Sizes for the Bottom of the Pyramid." Kohli, Rajeev and Ricardo Montoya (2007), “Probabilistic Choice in Optimal Product Design.” Kohli, Rajeev, Hitendra Wadhwa and Jim Christian (2007), "Integrating Engineering Design and Conjoint Analysis." |