Ran Kivetz: Research

 

 

 

Publications:  

(click on article title to download)

Keinan, Anat, and Ran Kivetz (2008), “Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior,” Journal of Marketing Research, December, 676-689.

 

Kivetz, Ran, Oded Netzer, and Rom Schrift (2008), “The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science,” Journal of Consumer Psychology,18, 179-186.

 

Keinan, Anat, and Ran Kivetz (2008), “When Virtue Is a Vice,” forthcoming, Harvard Business Review, July-August.

 

Kivetz, Ran, “Farsightedness (2007),” International Encyclopedia of the Social Sciences, 2nd Edition.

 

Kivetz, Ran, and Yuhuang Zheng (2006), "Determinants of Justification and Self-Control," Journal of Experimental Psychology: General, November, 135 (4), 572-587.

 

Kivetz, Ran, and Anat Keinan (2006), "Repenting Hyperopia: An Analysis of Self-Control Regrets," Journal of Consumer Research, 33, September, 273-282.

 

Rottenstreich, Yuval, and Ran Kivetz, "On Decision Making without Likelihood Judgment," Organizational Behavior and Human Decision Processes, Volume 101 (1), September, 74-88.

 

Kivetz, Ran, Oleg Urminsky, and Yuhuang Zheng (2006), "The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention," Journal of Marketing Research, 43 (1), February, 39-58.

 

Kivetz, Ran (2005), "Promotion Reactance: The Role of Effort-Reward Congruity," Journal of Consumer Research, 31 (4), March, 725-736.  (Winner, 2005 Ferber Award)

 

Kivetz, Ran, Oded Netzer, and V. "Seenu" Srinivasan (2004), "Alternative Models for Capturing the Compromise Effect," Journal of Marketing Research, 41 (3), 237-257. (Lead article) (Finalist, 2005 Paul Green Award)

 

Kivetz, Ran, Oded Netzer, and V. "Seenu" Srinivasan (2004), "Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects," Journal of Marketing Research, 41 (3), 262-268.

 

Kivetz, Ran (2003), "The Effects of Effort and Intrinsic Motivation on Risky Choice," Marketing Science, 22 (4), 477-502.

 

Kivetz, Ran, and Itamar Simonson (2003), "The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs," Journal of Marketing Research, 40 (4), 454-467.

 

Kivetz, Ran, and Itamar Simonson (2002), "Self Control for the Righteous: Toward a Theory of Precommitment to Indulgence," Journal of Consumer Research, 29 (2), 199-217. (Finalist, 2005 Best Article Award for a paper published in JCR in 2002)  

 

Kivetz, Ran, and Itamar Simonson (2002), "Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards," Journal of Marketing Research, 39 (2), 155-170.  

 

Kivetz, Ran, and Itamar Simonson (2000), "The Effects of Incomplete Information on Consumer Choice," Journal of Marketing Research, 37 (4), 427-448. (Finalist, 2005 William O'Dell Award).

 

Kivetz, Ran (1999), "Advances in Research on Mental Accounting and Reason-Based Choice," Marketing Letters, 10 (3), 249-266.


   

Work Under Review:  

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Kivetz, Ran, and Yifat Kivetz, "Reconciling Mood Congruency and Mood Regulation: The Role of Psychological Distance," revised for 2nd round, Journal of Personality and Social Psychology.

 

Urminsky, Oleg and Ran Kivetz, "Scope Insensitivity and The “Mere Token” Effect," under 1st review, Journal of Marketing Research.

 

Gershoff, Andrew, Ran Kivetz, and Anat Keinan, “The Psychology of Versioning: Counterfactual Thinking as a Determinant of Fairness Perceptions and Choice,” entering 2nd review, Journal of Consumer Research.

 

Levav, Jonathan, Ran Kivetz, and K. Cecile Cho, “Too Much Fit? How Regulatory Fit Can Turn Us into Buridan’s Asses,” entering 2nd review, Journal of Consumer Research. 

 

Working Papers:

          “The Functional Alibi,” with Anat Keinan and Oded Netzer.
 

          “Productivity Mindset and the Consumption of Collectable Experiences,” with Anat Keinan.
 

          “From Diligence to Hindrance: The Effort Compatibility Principle,” with Oded Netzer, and Rom Schrift.
 

          “The Impact of Marketing Promotions on Hedonic versus Utilitarian Purchases,” with Yuhuang Zheng.

 

Manuscripts in Preparation:           

          “Consumer Decisions to Rent versus Buy,” with Anastasiya Pocheptsova and Ravi Dhar.

           "The Bounded Rationality of Effort-Reward Choices: When Principles Overshadow Expectancies,” with Oleg Urminsky. 

           "The Surprising Robustness of Prospect Theory in the Long Run."

           "The Behavioral Economics of Incentives." 

     

Selected Research-In-Progress:

“Hyperopia: A Theory of Reverse Self-Control.”

"The Psychology of Rewards."

"Reconciling Myopia and Hyperopia: Explaining Differential Impatience toward Hedonic and Utilitarian Consumption," with Oleg Urminsky.

"Fairness and Consumer Choice," with Yifat Kivetz.

“Social Comparison as a Determinant of the Idiosyncratic Fit Heuristic,” with Itamar Simonson.

"Consumer Search."

"Regret and Self-Congratulation from the Head and from the Heart," with Agnish Chakravarti & Itamar Simonson.

  

Conference Publications:

Chernev, Alexander and Ran Kivetz (2005), "Goals and Mindsets in Consumer Choice," Advances in Consumer Research, eds. Gita Menon and Akshay Rao, Volume 32, Provo, UT: Association for Consumer Research.

Kivetz, Ran, Oded Netzer, and V. Srinivasan (2002), "Alternative Models for Capturing the Compromise Effect," Advances in Consumer Research, ed. Punam Anand Keller and Dennis Rook, Volume 30, Provo, UT: Association for Consumer Research.

Kivetz, Ran (2001), "Consumer Preferences Towards Frequency Programs," Advances in Consumer Research, ed. Mary C. Gilly and Joan Meyers-Levy, Volume 28, Provo, UT: Association for Consumer Research.

Kivetz, Ran and Michal Strahilevitz (2001), "Consumer Choices between Hedonic and Utilitarian Options," Advances in Consumer Research, ed. Mary C. Gilly and Joan Meyers-Levy, Volume 28, Provo, UT: Association for Consumer Research.

Kivetz, Ran (2000), "Hedonic and Utilitarian Motivations in Consumer Choice," Advances in Consumer Research, ed. Stephen J. Hoch and Robert Meyer, Volume 27, Provo, UT: Association for Consumer Research.

Kivetz, Ran (1999), "Advances in Research on Mental Accounting and Reason-Based Choice," in Gilles Laurent (ed.), HEC Symposium on Advances in Choice Theory, Conference Summary, Report No. 99-121, pp.17-20, Marketing Science Institute.

Chakravarti, Agnish, Susan Chiu, Ran Kivetz, and Itamar Simonson (1999), " Regret and Self-Congratulation From the Head and From the Heart," Advances in Consumer Research, ed. Eric J. Arnould and Linda M. Scott, Volume 26, Provo, UT: Association for Consumer Research.

 

Grants, Academic Honors, and Awards:

2007 Early Contribution Award from the Society of Consumer Psychology

Finalist, 2007 William O'Dell Award for the Journal of Marketing Research article published in 2002 that “made the most significant long-term contribution to marketing theory, methodology, and/or practice.”

Finalist, 2007 Paul Green Award for the Journal of Marketing Research article published in 2004 that “demonstrates the most potential to contribute significantly to the practice of marketing research and research in marketing.”

Winner of the 2005 Ferber Award granted to the “best interdisciplinary dissertation article published in the latest volume of the Journal of Consumer Research.”

Finalist, 2005 William O'Dell Award for the Journal of Marketing Research article published in 2000 that “made the most significant long-term contribution to marketing theory, methodology, and/or practice.”

Finalist, 2005 Best Article Award for the Journal of Consumer Research article published in 2002.

Finalist, 2005 Paul Green Award for the Journal of Marketing Research article published in 2004 that “demonstrates the most potential to contribute significantly to the practice of marketing research and research in marketing.”

Winner of the 2005 Columbia Business School Dean’s Award for Innovation in the Curriculum

Faculty Fellow of the Institute for Social and Economic Research and Policy, 2002-present

Lang Faculty Research Fellowship in Entrepreneurship, 2005

Lang Faculty Research Fellowship in Entrepreneurship, 2004

Outstanding Reviewer Award, Journal of Consumer Research, 2003-2004

Invited as Faculty Presenter, 2004 Association for Consumer Research Doctoral Symposium

Young Scholars Program, Marketing Science Institute, 2003

Research Grant, Columbia Center for Excellence in E-Business, 2003

Seed Grant, Institute for Social and Economic Research and Policy, 2001

Doctoral Consortium Fellow, American Marketing Association, 1999

Ph.D. Merit Award, Stanford Graduate School of Business, 1999

Graduate Fellow and Grant, Stanford Center on Conflict and Negotiation, 1997-1998

Jaedicke Award Scholar (in recognition of outstanding academic performance), Stanford Graduate School of Business, 1996-1997

Dean’s Honor List with Distinction, Faculty of Social Sciences (Economics), Tel Aviv University, 1995