Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
THE ART OF CHOOSING is published by Twelve, an imprint of Hachette Book Group USA. Its release date is March 1, 2010.
PRAISE FOR THE ART OF CHOOSING
"No one asks better questions, or comes up with more intriguing answers."
--Malcolm Gladwell, author of The Tipping Point, Blink, and Outliers
"Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to."
--Atul Gawande, author of Complications and Better
"Sheena Iyengar's research on personal choice is groundbreaking and fascinating in itself, but what's most exciting about this project is the depth of her insight as a writer. Anyone who wants to understand why we make the choices we do will want to read this book."
--Jonathan Karp, publisher of Seabiscuit and The Orchid Thief
"No one asks better questions, or comes up with more intriguing answers."
Malcolm Gladwell
author of Blink