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Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment. Mogilner, C., Shiv, B. & Iyengar, S.S. Forthcoming in Journal of Consumer Research.

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality.Bertini, M., Wathieu, L. & Iyengar, S.S. Journal of Marketing Research, 49, 39-49 (2012)

Perceiving Freedom Givers: Effects of Granting Decision Latitude on Personality and Leadership Perceptions. Chua, R. & Iyengar, S.S. Leadership Quarterly, 22 (5), 863-880. (2011)

Born to Choose: The Origins and Value of the Need for Control. Leotti, L.A., Iyengar, S.S. & Ochsner, K.N., Trends in Cognitive Science, 14 (10), 457-463. (2011)

Choice Proliferation, Simplicity Seeking, and Asset Allocation. Iyengar, S.S. & Kamenica, E. Journal of Public Economics, 94 (7-8), 530-539. (2010)

Order in Product Customization Decisions: Evidence from Field Experiments. Levav, J., Heitmann, M., Herrmann, A. & Iyengar, S.S. Journal of Political Economy, 118 (2), 274-299. (2010)

Allocating resources among group members: The medium of exchange matters. DeVoe, S.E. & Iyengar, S.S. In B. Mannix, M. Neale, and E. Mullen (Ed.), Research on Managing Groups and Teams: Fairness and Groups, Volume 13. Emerald Group Publishing Limited. (2010)

Medium of Exchange Matters: What's Fair for Goods Is Unfair for Money. DeVoe, S.E. & Iyengar, S.S. Psychological Science, 21 (2), 159-162. (2010)

Tragic Choices: Autonomy and Emotional Response to Medical Decisions. Botti, S., Orfali, K., & Iyengar, S.S. Journal of Consumer Research, 36 (3), 337-352. (2009)

The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction. Mogilner, C., Rudnick, T., & Iyengar, S.S. Journal of Consumer Research, 35 (2), 202-215. (2008)

Creativity as a Matter of Choice: Prior Experience and Task Instruction as Boundary Conditions for the Positive Effect of Choice on Creativity. Chua, R. & Iyengar, S.S. Journal of Creative Behavior, 42 (3), 164-180. (2008)

Racial Preferences in Dating: Evidence from a Speed Dating Experiment. Fisman, R., Iyengar, S.S., Kamenica, E., & Simonson, I. Review of Economic Studies, 75 (1), 117-132 (2008)

Defined Contribution Pension Plans: Determinants of Participation and Contribution Rates. Huberman, G., Iyengar, S.S., & Jiang, W. Journal of Financial Services Research, 31 (1), 1-32 (2007)

Repercussions of Self-Construal for Self-Relevant and Other-Relevant Choice. Poehlman, C., Carranza, E., Hannover, B., & Iyengar, S.S. Social Cognition, 25 (2), 284-305 (2007)

The Dark Side of Choice: When Choice Impairs Social Welfare. Botti, S. & Iyengar, S.S. Journal of Public Policy and Marketing, 25 (1), 24-38 (2006)

Empowerment through Choice?: A Critical Analysis of the Effects of Choice in Organizations. Chua, R. & Iyengar, S.S. In Staw, B. & Kramer, M. (Eds.). Research on Organizational Behavior, Volume 27, 41-79. USA: Elsevier. (2006)

Gender Differences in Mate Selection: Evidence from a Speed Dating Experiment. Fisman, R., Iyengar, S.S., Kamenica, E., & Simonson, I. The Quarterly Journal of Economics, 121 (2), 673-697 (2006)

Doing Better but Feeling Worse: Looking for the "Best" Job Undermines Satisfaction. Iyengar, S.S., Wells, R.E., & Schwartz, B. Psychological Science, 17 (2), 143-150. (2006)

Positive Illusions of Preference Consistency: When Remaining Eluded by One's Preferences Yields Greater Subjective Well-Being and Decision Outcomes. Wells, R.E. & Iyengar, S.S. Organizational Behavior and Human Decision Processes, 98 (1), 66-87. (2005)

Intrinsic and Extrinsic Motivational Orientations in the Classroom: Age Differences and Academic Correlates. Lepper, M.R., Henderlong Corpus, J., & Iyengar S.S. Journal of Educational Psychology, 97, 184-196. (2005)

Appraising the Unusual: Framing Effects and Moderators of Uniqueness-Seeking and Social Projection. Ames, D.R. & Iyengar, S.S. Journal of Experimental Social Psychology, 41(3), 271-282. (2005)

Person Perception in the Heat of Conflict: Negative Trait Attributions Affect Procedural Preferences and Account for Situational and Cultural Differences. Morris, M., Leung, K., & Iyengar, S.S. Asian Journal of Social Psychology, 7, 127-148. (2004)

How Much Choice is Too Much? Contributions to 401(k) Retirement Plans. Sethi-Iyengar, S., Huberman, G., and Jiang, W. In Mitchell, O.S. & Utkus, S. (Eds.) Pension Design and Structure: New Lessons from Behavioral Finance, 83-95. Oxford: Oxford University Press. (2004)

Managers' Theories of Subordinates: A Cross-cultural Examination of Manager Perceptions of Motivation and Appraisal of Performance. DeVoe, S. E., & Iyengar, S. S. Organizational Behavior and Human Decision Processing, 93, 47-61. (2004)

The Psychological Pleasure and Pain of Choosing: When People Prefer Choosing at the Cost of Subsequent Outcome Satisfaction. Botti, S., & Iyengar, S.S. Journal of Personality and Social Psychology, 87, 312-326. (2004)

Rethinking the Value of Choice: Considering Cultural Mediators of Intrinsic Motivation. Iyengar, S. S., & DeVoe, S.E.. In Murphy-Berman, V. & Berman, J. (Eds.). Cross-Cultural Differences in Perspectives on the Self, 49, 129-174. London: University of Nebraska Press. (2003)

Choice and its Consequences: On the Costs and Benefits of Self-Determination. Iyengar, S. S., Lepper, M.R. In Tesser, A. (Ed.). Self and Motivation: Emerging Psychological Perspectives, 71-96. Washington D.C.: American Psychological Association. (2002)

Cultural Differences in Self and the Impact of Personal and Social Influence. Iyengar, S.S., & Brockner, J. The Practice of Social Influence in Multiple Cultures, 19, 13-32. New Jersey: Lawrence Erlbaum Associates. (2001)

What Drives Whom? A Cultural Perspective on Human Agency. Hernandez, M. & Iyengar, S. S. Social Cognition, 19, 269-94. (2001)

When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Iyengar, S. S., & Lepper, M. Journal of Personality and Social Psychology, 79, 995-1006. (2000)

Independence From Whom? Interdependence with Whom? Cultural Perspectives on Ingroups Versus Outgroups. Iyengar, S. S., Lepper, M.R., & Ross, L. In Miller, D. (Ed.). Cultural Divides: The Social Psychology of Cultural Identity, 273-301. New York: Sage Publications. (1999)

Rethinking the Value of Choice: A Cultural Perspective on Intrinsic Motivation. Iyengar, S. S., & Lepper, M. Journal of Personality and Social Psychology, 76, 349-366. (1999)

Gender Differences in Internal and External Focusing Among Adolescents. Sethi, S., & Nolen-Hoeksema, S. Sex Roles, 37, 687-700. (1997)

Intrinsic and Extrinsic Motivation: A Developmental Perspective. Lepper, M.R., Sethi, S., Dialdin, D., & Drake, M. In Luthar, S., Burack, J., Cicchetti, D., & Weisz, J. (Eds.). Developmental Psychopathology: Perspectives on Adjustments, 23-50. Cambridge: Cambridge University Press. (1996)

The Hope of Fundamentalists. Sethi, S., & Seligman, M. E. P. Psychological Science, 5, 58. (1994)

Optimism and Fundamentalism. Sethi, S., & Seligman, M. E. P. Psychological Science, 4, 256-259. (1993)
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