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Creating Our Selves Through Choice: Opportunity and Obligation. Sheena S. Iyengar

So Many Choices, So Little Time: The Influence of Timeframe on Decision Confidence and Affect. Simona Botti and Sheena S. Iyengar.

The Cultural Construction of Choice: How Social Constructs are Shaped by and Shape Behavior. Claudius Hildebrand and Sheena S. Iyengar

What are the Fairest Ways to Distribute Profits and Losses? Effects of Economic and Cultural Factors on Resource Allocations. Per Hedberg and Sheena S. Iyengar

What can a looking glass reflect? Trait Observability Predicts What Feedback is Incorporated into Self-Knowledge. Alexandra Suppes and Sheena S. Iyengar.


"No one asks better questions, or comes up with more intriguing answers."

Malcolm Gladwell
author of Blink