Creating Our Selves Through Choice: Opportunity and Obligation. Sheena S. Iyengar
Hope from Choosing among Sequentially (vs. Simultaneously) Presented Options Reduces Choice Commitment and Satisfaction. Cassie Mogilner, Baba Shiv, and Sheena S. Iyengar.
So Many Choices, So Little Time: The Influence of Timeframe on Decision Confidence and Affect. Simona Botti and Sheena S. Iyengar.
The Cultural Construction of Choice: How Social Constructs are Shaped by and Shape Behavior. Claudius Hildebrand and Sheena S. Iyengar
What are the Fairest Ways to Distribute Profits and Losses? Effects of Economic and Cultural Factors on Resource Allocations. Per Hedberg and Sheena S. Iyengar
What can a looking glass reflect? Trait Observability Predicts What Feedback is Incorporated into Self-Knowledge. Alexandra Suppes and Sheena S. Iyengar.
"No one asks better questions, or comes up with more intriguing answers."
Malcolm Gladwell
author of Blink