Michel Tuan Pham

Biographical Sketch Teaching Publications Working Papers
Biographical Sketch

Michel Tuan Pham is the Kravis Professor of Business in Marketing at Columbia University’s Graduate School of Business, where he teaches in the MBA, EMBA, Ph.D., and Executive Education programs. He is also the Faculty Director of Columbia’s flagship Strategic Marketing Management program for business executives. He has a Licence in Applied Economics from the Catholic University of Mons, Belgium and M.A. and Ph.D. degrees in Business-Administration/Marketing from the University of Florida, Gainesville. He also held visiting professorships at various international institutions such as the University of Chicago, where he was Ford Foundation Visiting Professor of Marketing, the Catholic University of Leuven in Belgium, the China Europe International Business School in Shanghai, the Hong Kong University of Science and Technology, Singapore Management University, and the Institut d'Administration des Entreprises (IAE) of the University of Paris I - Sorbonne.


His research interests relate to the role of  affect (moods, feelings, and emotions) in judgment and decision-making and consumer self-regulation. He currently leads the Research on Emotions and Decisions  (RED) lab at Columbia. His research is widely cited, has received several awards, and has appeared in many leading academic journals both in the U.S. and in Europe, including the Journal of Consumer Research, Journal of Marketing Research, Psychological Science, Organizational Behavior and Human Decision Processes, Journal of Consumer Psychology, International Journal of Research in Marketing , Review of General Psychology, Personality and Social Psychology Review, Journal of Economic Psychology, Marketing Letters, and Recherche et Applications en Marketing.  He is a scientific advisor for numerous academic journals, and serves or has served on the Editorial Boards of Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, and Recherche et Applications en Marketing. He is the current Area Editor of the popular research dialogue section of the Journal of Consumer Psychology.  He is the outgoing President of the Society for Consumer Psychology.  

His business expertise and consulting activities are in the areas of marketing strategy and management, branding strategy, customer insight and consumer psychology, trademark psychology, and the psychology of decision-making. An acclaimed executive teacher, he has taught about customer insights, positioning strategy, branding strategy, and managerial decision making to executives and companies around the world. His comments on current business issues have been widely publicized, including in the New York Times, the Wall Street Journal, the Los Angeles Times, Forbes, BBC’s World Business Report, CNN's Headline News, AdWeek, IEG Sponsorship Report, and other international publications such as the Gulf Marketing Review, and ArabianBusiness.Com. He also served on the Board of Directors of the Advertising Educational Foundation. 



Biographical Sketch Teaching Publications Working Papers