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Other Publications
| 9. |
Michel Tuan Pham and Jennifer L. Aaker (2002), “Consumers as Motivated Beings: The Influence of Self-Regulation on Judgment and Persuasion,” in Advances in Consumer Research, Vol. 29, Susan M. Broniarczyk and Kent Nakamoto (eds.), Provo, UT: Association for Consumer Research, 308-311. |
| 8. |
Michel Tuan Pham (2001), “The Instantiation, Shaping and Handling of Consumer Displeasure (and Pleasure),” in Advances in Consumer Research, Vol. 28, Mary C. Gilly and Joan Meyers-Levy (eds.), Provo, UT: Association for Consumer Research, 43. |
| 7. | Pham, Michel Tuan and Patti Williams (1999), "Teasing Processes Apart in Consumer Research: Novel Experimental Methodologies," in Advances in Consumer Research, Vol. 26, Eric J. Arnould and Linda M. Scott (eds.), Provo, UT: Association for Consumer Research, 372. |
| 6. | Derbaix, C. and M. Pham (1998), "For the development of measures of emotion in marketing : Summary of prerequisites," in European Perspectives in Consumer Behavior, M. Lambkin, G. Foxall, F. van Raaij, and B. Heilbrunn (eds.) Prentice Hall. |
| 5. | Pham, Michel Tuan (1997), "Really-Low Involvement Consumer Learning," in Advances in Consumer Research, Merrie Brucks and Deborah MacInnis (eds.), Provo, UT: Association for Consumer Research, 121-122. |
| 4. | Pham, Michel Tuan (1995), "Anticipations and Consumer Decision Making," in Advances in Consumer Research, Vol.22, eds. Mita Sujan and Frank Kardes, Provo, UT: Association for Consumer Research, 275-276. |
| 3. | Pham, Michel Tuan, G. David Hughes, and Joel B. Cohen (1993), "Validating A Dial-Turning Instrument for Real-Time Measurement of Affective and Evaluative Responses to Advertising," Marketing Science Institute, Technical Report No 93-116. |
| 2. | Pham, M. Tuan (1992), "Effects of Involvement, Arousal, and Pleasure on the Recognition of Sponsorship Stimuli," in Advances in Consumer Research, Vol.19, eds. John F. Sherry and Brian Sternthal, Provo, UT: Association for Consumer Research, 85-93. |
| 1. | Pham, Michel T. (1991), "The Evaluation of Sponsorship Effectiveness: A Model and some Methodological Considerations," Gestion 2000, 7 (4), 47-66. |
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