Michel Tuan Pham

Biographical Sketch

Teaching

Publications

  Working Papers

 

 

Selected Publications

38.

Michel Tuan Pham, Maggie Geuens, and Patrick De Pelsmaker (2013), “The Influence of Ad-Evoked Feelings on Brand Evaluations: Empirical Generalizations from Consumer Responses to More Than 1,000 TV Commercials, International Journal of Research in Marketing, Vol. 30 (4), 383-394. 

37.

Michel Tuan Pham (2013), “The Seven Sins of Consumer Psychology,” Journal of Consumer Psychology, Vol. 23 (October), 411-423.

36.

Hannah H. Chang and Michel Tuan Pham (2013), “Affect as a Decision Making System of the Present," Journal of Consumer Research, Vol. 40 (June), 42-63.

35.

Avnet, Tamar, Michel Tuan Pham, and Andrew T. Stephen (2012), "Consumers' Trust in Feelings as Information," Journal of Consumer Research, Vol. 39 (December), 720-735.

34.

Michel Tuan Pham, Leonard Lee, and Andrew T. Stephen (2012), “Feeling the Future: The Emotional Oracle Effect," Journal of Consumer Research, Vol. 39 (October), 461-477.

33.

Michel Tuan Pham, Iris W. Chung, and Gerald J. Gorn (2011), “Relaxation Increases Monetary Valuations,” Journal of Marketing Research, Vol.48 (October), 814-826

32.

Greifeneder, Reiner, Herbert Bless, and Michel Tuan Pham (2011), “When do People Rely on Affective and Cognitive Feelings in Judgment?: A Review,“ Personality and Social Psychology Review, 15(2), 107-141. (Lead article).   

31.

Pham, Michel Tuan and Hannah Chang (2010), “Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives.” Journal of Consumer Research, Vol. 37 (December), 626-640.

30.

Pham, Michel Tuan, Caroline Goukens, Donald R. Lehmann, and Jennifer Ames Stuart (2010), “Shaping Customer Satisfaction through Self-Awareness Cues,” Journal of Marketing Research, Vol. 47 (October), 920-932.

29.

Pham, Michel Tuan and Tamar Avnet (2009), “Rethinking Regulatory Engagement Theory.” Journal of Consumer Psychology, 19(2), 115-123.

28.

Pham, Michel Tuan and Tamar Avnet (2009), "Contingent Reliance on the Affect Heuristic as a Function of Regulatory Focus," Organizational Behavior and Human Decision Processes, 208(2)-267-278.

27.

Pham, Michel Tuan (2009), “The Lexicon and Grammar of Affect-as-Information in Consumer Decision Making: The GAIM,” in Social Psychology of Consumer Behavior, Michaela Wänke (Ed.), Psychology Press, 167-200.

26.

Stephen, Andrew T. and Michel Tuan Pham (2008), “On Feelings as a Heuristic for Making Offers in Ultimatum Negotiations,” Psychological Science, Vol. 19 (October), 1051-1058.

25.

Cohen, Joel, B., Michel Tuan Pham, and Eduardo B. Andrade (2008), "The Nature and Role of Affect in Consumer Behavior," in Handbook of Consumer Psychology, Curtis P. Haugtvedt, Paul Herr, and Frank Kardes (Eds.), Mahwah, NJ: Lawrence Erlbaum, 297-348.

24.

Pham, Michel Tuan (2007), “Emotion and Rationality: A Critical Review and Interpretation of Empirical Evidence,” Review of General Psychology, Vol. 11 (2), 155-178.

23.

Johnson, Eric J., Michel Tuan Pham, and Gita V. Johar (2007), “Consumer Behavior and Marketing,” Social Psychology: Handbook of Basic Principles (2nd Edition). Ed. E. Tory Higgins and Arie W. Kruglanski, Guilford Press, 869-887.

22.

Johar, Gita V., Michel Tuan Pham, and Kirk L. Wakefield (2006), "How Event Sponsors Are Really Identified: A (Baseball) Field Analysis," Journal of Advertising Research, Vol. 46 (June), 183-198.

21.

Raghunathan, Rajagopal, Michel Tuan Pham, and Kim P. Corfman (2006), "Informational Properties of Anxiety and Sadness, and Displaced Coping," Journal of Consumer Research, Vol. 32 (March), 596-601.

20.

Pham, Michel Tuan and Higgins, E. Tory (2005), Promotion and Prevention in Consumer Decision Making: The State of the Art and Theoretical Propositions, in Inside Consumption: Consumer Motives, Goals, and Desires, S. Ratneshwar and David Glen Mick (eds.), London, UK: Routledge, 8-43.

19.

Pham, Michel Tuan (2004), "The Logic of Feeling," Journal of Consumer Psychology, Vol. 14 (4), 360-369. (Among most cited papers in this journal that year.)

18.

Zhou, Rongrong and Michel Tuan Pham (2004), "Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers’ Investment Goals ,Journal of Consumer Research, Vol. 31 (June), 125-135.

17.

Pham, Michel Tuan and Tamar Avnet (2004), "Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion," Journal of Consumer Research, Vol. 30 (March), 503-518. (Among most cited papers in this journal that year.)

16.

Pham, Michel Tuan and A.V. Muthukrishnan (2002), "Search and Alignment in Judgment Revision: Implications for Brand Positioning," Journal of Marketing Research, Vol. 39 (1), 18-30.

15.

Pham, Michel Tuan, Joel B. Cohen, John W. Pracejus, and G. David Hughes (2001), "Affect Monitoring and the Primacy of Feelings in Judgment, Journal of Consumer Research, Vol. 28 (September), 167-188. (Lead article)

14.

Pham, Michel Tuan, Tom Meyvis, and Rongrong Zhou (2001), "Beyond the Obvious: Chronic Vividness of Imagery and the Use of Information in Decision Making, " Organizational Behavior and Human Decision Processes, Vol. 84 (March), 226-253.

13.

Gorn, Gerald J., Michel Tuan Pham, and Leo Yatming Sin (2001), "When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa)," Journal of Consumer Psychology, Vol. 11 (1), 43-55. (Among most cited papers in this journal that year.)

12.

Muthukrishnan, A. V., Michel Tuan Pham, and Amitabh Mungale (2001),  “Does Greater Amount of Information Always Bolster Attitudinal Resistance?,” Marketing Letters, Vol. 12 (2), 131-144. 

11.

Pham, Michel Tuan and Gita Venkataramani Johar (2001), "Market Prominence Biases in Sponsor Identification: Processes and Consequentiality," Psychology and Marketing: Special Issue on Commercial Sponsorship, Vol 18 (February), 123-143. 

10.

Muthukrishnan, A.V., Michel Tuan Pham, and  Amitabh Mungale (1999), "Comparison Opportunity and Judgment Revision, " Organizational Behavior and Human Decision Processes, Vol. 80 (3), 228-251.

  9.

Johar, Gita Venkataramani and Michel Tuan Pham (1999), "Relatedness, Prominence, and Constructive Sponsor Identification," Journal of Marketing Research, Vol. 36 (August), 299-312.  (Lead article)

  8.

Raghunathan, Rajagopal and Michel Tuan Pham (1999), "All Negative Moods are Not Equal: Motivational Influences of Anxiety and Sadness in Decision Making," Organizational Behavior and Human Decision Processes, Vol. 79 (1), 56-77. (Most cited paper in this journal that year.)

  7.

Pham, Michel Tuan (1998), "Representativeness, Relevance, and the Use of Feelings in Decision Making," Journal of Consumer Research, Vol. 25 (September), 144-159.  (1999 Robert Ferber Award: Honorable mention)

  6.

Pham, Michel Tuan and Marc Vanhuele (1997), "Analyzing the Memory Impact of Advertising  Fragments," Marketing Letters, Vol 8 (4), 407-417.

  5.

Pham, Michel Tuan and Gita Venkataramani Johar (1997), "Contingent Processes of Source Identification," Journal of Consumer Research, Vol. 23 (December), 249-265.  (Lead article)

  4.

Pham, Michel Tuan (1996), "Heuristiques et Biais Décisionnels en Marketing," Recherche et  Applications en Marketing, Vol. 11 (4), 53-69.

  3.

Pham, Michel Tuan (1996), "Cue Representation and Selection Effects of Arousal in Persuasion," Journal of Consumer Research, Vol.  22 (March), 373-387.

  2.

Derbaix, Christian and Michel T. Pham (1991), "Affective Reactions to Consumption Situations: A Pilot Investigation," Journal of Economic Psychology, 12, 325-355.

  1.

Derbaix, Christian and Michel T. Pham (1989), "Pour un Développement des Mesures de l'Affectif en Marketing: Synthèse des Prérequis," Recherche et Applications en Marketing, 4 (4), 71-87.


Other Publications

Biographical Sketch

Teaching

Publications

  Working Papers