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Recent Working Papers (underlined papers downloadable in pdf)
| 1. | Tamar Avnet and Michel Tuan Pham, "Metacognitive and Nonmetacognitive Reliance on Affect as Information in Judgment" |
| 2. | Michel Tuan Pham, Olivier Toubia, Ali Faraji-Rad, and Leonard Lee, “Affective Evaluations Are More Ordinal.” |
| 3. | Michel Tuan Pham, Maggie Geuens, and Patrick De Pelsmaker, “Revisiting the Effects of Ad-Evoked Feelings on Brand Evaluations after 25 Years: An Analysis of Consumer Responses to 1,100 TV Commercials.” |
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