Web Design > Google Search > KeyMatches and Related Queries KeyMatches let you promote specific web pages on your site by associating specific search terms, such as housing, with a set of web pages. The site with the KeyMatch appears at the top of search results with the label Suggested Link. Related Queries can be used to suggest alternate words or phrases for search queries. For example, if you search the main Columbia collection for macintosh you will see the following at the top of your search results: You could also try: Apple Submit a request to askCUIT If you would like to have a KeyMatch or Related Query added to the main Columbia collection/front end.