18^4-'Kl 9 2-4 >;
 

BONWIT TELLER &.CO.

FIFTH AVENUE AT 38""STREET.NEWYORK
 

In ig24, ivlicn Fifth Avenue is
I he fashion highway of the world,
Bonwit Teller &-' Co. present the
supple line of the prevailing vogue,
subtly suggesting the figure, as
illustrated by the Callot gown in
\^   the centre.
 

In 1824 when Fifth Avenue, ex¬
tending from Waverly Place to
ijth Street first assumed the dig¬
nity of a thoroughfare, the fashions
of the Restoration were the prevail¬
ing vogue.
 

IN which bonwit teller & CO.

have played a leading role
 

In igii when Bonwit Teller b' Co.
first became established on Murray
Hill, in the days of its transforma¬
tion from a residential to a shopping
centre, the "hobble^' skirt was the
■ of the elite.