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Trippingly over the tongue, or What's in a name?

EVERY POP-CULTURE ICON knows there's nothing worse than having an unforgettable face and a forgettable, cringe-inducing, or tongue-twisting name. That's why Norma Jean Baker became Marilyn Monroe, Archibald Leach became Cary Grant, and Lucile Vasconcellos Langhanke was better known as Mary Astor. We believe our name, 21stC­­the office working title that grew into fame as our actual moniker­­has the cachet and tang that the publication's innovative style and format deserve. But some of our readers have a problem saying it. Variations we've heard include "twenty-oneth-C," "twenty-one S.T.C.," and "twenty-one stick." Even the savviest readers sometimes say "twenty-first century," which is close, but no cigar. So let's say it together: TWENTY-FIRST C. (See? "C.") Please repeat it until it becomes firmly engrafted into your brain, so you can tell your friends when they stumble over it the first couple of times. After all, we don't want our readers to be saying, "I'll never forget what's-its-name."

­­The Editors

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