Home
Search transcripts:    Advanced Search
Notable New     Yorkers
Select     Notable New Yorker
Bennett CerfBennett Cerf
Photo Gallery
Transcript

Session:         Page of 1029

Cerf:

She did get interested in children's books, and she even wrote one, which we published. It was a cute little book, in which the kid had to draw pictures of his own to illustrate the text.

Q:

Sort of this creative plaything today. I mean it's all the beginning of it.

Cerf:

Then came a wonderful break for Random House. I had met a gentleman named Ted Geisel. Ted had had two books published already by Vanguard Press that were successful. He wrote under the name of Dr. Seuss.

Q:

I knew the name but I couldn't quite...

Cerf:

Ted and I met one evening and liked each other. He was not too enchanted by what Vanguard was doing with his books. One was It Happened on Mulberry Street and the other one was A Thousand Hats. Since then, both of them have sold over a million copies. Ted signed up with Random House. That was the beginning of untold riches for both of us.

Q:

Did Louise Bonino sort of carry through? You had some of these ideas, but didn't she carry through?

Cerf:

She was doing her kind of books, fine ones like Bright Island--standard juveniles that Louise was great at. But we



© 2006 Columbia University Libraries | Oral History Research Office | Rights and Permissions | Help