Previous | Next
424425426427428429430431432433434435436437438439440441442443444445446447448449450451452453454455456457458459460461462463464 of 1029
wonderful.” So the husband, recognizing the power of a woman,
signed Ted to do the pictures for “Quick, Henry, the Flit,”
and the campaign was absolutely an enormous success. Ted
became famous overnight as the sales of Flit vaulted. That's
when he began thinking of doing some children's books.
Several publishers turned him down, just the way the
Standard Oil man did, but a smart girl at Vanguard, Evelyn
Schrift, bought them. We have been trying to get the two she
did ever since. We'd like to have all of Ted's books on one
list--Random House's, naturally--but, my god, they're a meal
ticket for Vanguard.
Well, Ted and Helen and Phyllis--I don't know how it
all came about--suddenly decided that--The Cat in the Hat
was by this time selling by the hundreds of thousands and
obviously kids loved it--this was a book that could be used
to teach little children to read at three and four and five.
They started a little series called Beginners‘Books, which
has made the Landmark Book sales fade by comparison.
Did Phyllis take over as editor?
The three of them took over as editors and they formed
a separate corporation. Random House was the distributor--
Donald and I and Lou Miller, our sales manager, each had a tiny,
little interest; but it was Helen and Ted and Phyllis who owned
the bulk of the business.
Is that the way it still is run?
© 2006 Columbia University
Libraries | Oral History
Research Office | Rights and
Permissions | Help