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Bennett CerfBennett Cerf
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Session:         Page of 1029

Q:

Do you remember what you paid for it?

Cerf:

Oh, several thousand dollars, but nothing to write home about.

Q:

I mean, you bought the back list in other words and the future possibilities.

Cerf:

Well, Proust was dead already. What we bought was his seven volume masterpiece, Remembrance of Things Past. Immediately we republished it in a beautiful four-volume set, which we had specially designed. It was one of the typographical masterpieces of its year. It's a lovely set. Later we compressed Proust into two volumes, and it's been published that way ever since.

Q:

You never did it in Modern Library though.

Cerf:

We certainly did. It's all in Modern Library--the whole thing.

Q:

Was the original...when you did this original nice binding and everything, was that in the Modern Library?

Cerf:

Oh, no. That came some years later.

Today, Swann's Way still sells well in colleges, but the succeeding volumes have dropped off to a point where we





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