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Bennett CerfBennett Cerf
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Session:         Page of 1029

Cerf:

We're jumping way ahead.

Q:

I know, but...

Cerf:

Let me finish this.

"Trade Winds” was a very popular feature of Saturday Review for fourteen long years. Then around 1950, one day, Bill Nichols called me up--Nichols is the editor of This Week Magazine, which is a Sunday supplement of some thirty important newspapers all over the country.

Q:

It ran Sundays in the old Herald Tribune.

Cerf:

That was just the New York outlet.

Q:

Oh, I know that.

Cerf:

This Week had a circulation of about fifteen million.

Bill Nichols suggested that I do a column a week for This Week. I hesitated for a while. Phyllis was very much against it. She said that I was doing too many things already. That was even before “What's My Line” came along. But, of course, anytime that anybody says that I shouldn't do anything, I want to do it. So I started in This Week on a temporary basis, and stayed with it for about ten or twelve years.

That column, called “The Cerf Board,” paid me so much



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