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We're jumping way ahead.
I know, but...
Let me finish this.
"Trade Winds” was a very popular feature of Saturday
Review for fourteen long years. Then around 1950, one day,
Bill Nichols called me up--Nichols is the editor of This
Week Magazine, which is a Sunday supplement of some thirty
important newspapers all over the country.
It ran Sundays in the old Herald Tribune.
That was just the New York outlet.
Oh, I know that.
This Week had a circulation of about fifteen million.
Bill Nichols suggested that I do a column a week for
This Week. I hesitated for a while. Phyllis was very much
against it. She said that I was doing too many things
already. That was even before “What's My Line” came along.
But, of course, anytime that anybody says that I shouldn't
do anything, I want to do it. So I started in This Week on
a temporary basis, and stayed with it for about ten or
That column, called “The Cerf Board,” paid me so much
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